Viva’s Blog: 4 Marketing Lessons from Amazon Prime Day

It’s over. Just hours ago, Amazon Prime Day #5 came to a close after selling more than 175 million items, surpassing results for the past Black Friday and Cyber Monday combined. Prime Day started in 2015 to celebrate the 20th anniversary of the site’s launch in July 1995. Amazon promised a one-day sales event for the site’s Prime subscribers that would be “one of the biggest deals extravaganzas in the world,” according to then vice president of…

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Jul 2019

By Laura SheridanBlog

Braun Ink Selects Viva La Brand to Launch Braun Collection

Premier business biographers launch business leaders’ stories in several formats for corporate professional development managers, educators and students. CLEVELAND, OH – June 4, 2019: Viva La Brand, the marketing strategy firm known for effectively launching new businesses and brands, is proud to have been selected to introduce the Braun Collection. “We’re honored to have been chosen to work with the Braun Ink team to unveil the Braun Collection. Braun Ink founder & president, Rebecca Braun,…

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Jun 2019

By Laura SheridanPress

Viva’s Blog: 5 Marketing Tips (from Sunny)

Meet Sunny! Sunny, our first dog ever, arrived on the scene last week. As it turns out, puppies and marketing have a lot in common: both require research, a data-driven strategy, and disciplined execution of that strategy. Marketing Tip #1: Establish trust. Before you can ask a prospect to try your product, visit your website, register for a webinar or schedule a call, you must create trust. Trust is about keeping promises. Communicating openly. Keeping…

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May 2019

By Laura SheridanBlog

Uber files for IPO and delivers marketing lessons

Lesson #1: Use photos to connect emotionally. Before Uber shared its mission, business overview and approach in its S-1, the SEC filing signaling its intent to go public, it showcased lifestyle shots of real people using Uber’s platforms throughout their day. The photos emotionally connect the viewer with the brand. Involve the heart, and your message will have a greater impact. Lesson #2: Use data to tell your story. Those six numbers tell a huge…

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Apr 2019

By Laura SheridanBlog

Viva’s Blog: Best blogs for your business

Over the past nine years, Viva’s Blog has delivered the latest in marketing trends & analysis. 70 blogs later, many of the challenges discussed are still relevant for business leaders. Here are the most popular reads. Which can help your business? How’s your elevator pitch?July 2015You bump into a business associate you haven’t seen in years and she asks you what you’re up to. You open your mouth, pause, try to organize your thoughts, and start…

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Mar 2019

By Laura SheridanBlog

Viva’s Blog: 8 Fun Facts About This Year’s Super Bowl Ads

[4 minute read] Ready for advertisers’ biggest night of the year? The Super Bowl ads that air on Sunday will go viral, make us laugh, and may even win Emmys. Last year, 111 million viewers watched “the show”. The next biggest event was the Oscars at 33 million. Be in the know on Sunday with these 8 fun facts: Fact #1: A steal at $5 million. A 30-second spot in this year’s edition of the…

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Jan 2019

By Laura SheridanBlog

decantU selects Viva La Brand as its Brand & Marketing Strategy Firm

Cleveland-based brand strategy firm is retained by decantU, the Wine & Wellness Experience firm. Viva La Brand, the Cleveland, Ohio-based brand strategy and ad agency search firm, has been selected to help lead the brand development and marketing strategy for decantU, the host of interactive wine & wellness experiences. decantU Founder, Meredith Griffin, started her career as a sports performance coach and college wellness instructor for Maricopa Community Colleges. With a passion for wine and…

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Jan 2019

By Laura SheridanPress

Viva’s Blog: 7 Marketing Reminders for 2019

[1 minute read] Start 2019 with a bang. Here’s how. #1: Conduct a brand audit. Do your marketing materials focus on what’s important to your customers or to you? #2: Deeply understand your 2018 marketing results What worked from a quantifiable standpoint AND is truly better for your customer? #3: Review your KPIs Are you monitoring the right metrics? Do they directly tie to improving your customer’s experience? #4: Review your budget What are your business goals for…

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Dec 2018

By Laura SheridanBlog

Crain’s Feature Article by Laura Sheridan: What do you call your customer?

Published in Crain’s Cleveland Business December 1, 2018 What do you call your customer? Ever wonder why Disney calls them “guests,” Costco calls them “members” and Ritz-Carlton calls them “ladies and gentlemen”? It’s not by accident or a casual decision. Most businesspeople know to use the same logo on every ad and marketing piece. Why should language be any different? Many companies fall short on keeping their words and messaging consistent when describing the experiences…

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Dec 2018

By Laura SheridanPress

Viva’s Blog: 2019 Marketing Planning Checklist

Kicking off your 2019 marketing planning? Here are 10 key considerations: #1: Identify the “job” you’re doing for your customers. If you don’t know, conduct research. Gather the data you’ll need to develop messaging, pick media types, and create content that’s relevant and valuable to your customer. Drafting a marketing plan without understanding your customer is like buying shoes for a friend without knowing their taste, size and plan for wearing the shoes. Clay Christensen,…

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Nov 2018

By Laura SheridanBlog