Bright Spots: Jan. 31, 2011 4:30 am It’s not all bad out there. Here’s the latest installment of a weekly web feature that highlights positive developments in the Northeast Ohio business community. Marketing firm Viva La Brand reports it added nine clients in 2010 while retaining all its existing business. Six companies appointed Viva La Brand as their brand strategy partner in 2010. The companies, ranging from manufacturers to financial services firms to a medical…

Brand strategy firm has a record breaking year. Cleveland, OHIO, January 18, 2011 – Viva La Brand (www.vivalabrand.com), the marketing strategy consultancy that partners with clients to drive results, added nine clients, including several national category leaders, in 2010 while keeping all of its current business. Six companies appointed Viva La Brand as their brand strategy partner in 2010. The companies, ranging from manufacturers to financial services firms to a medical laboratory, selected Viva La…

Minding their stores together By AMY ANN STOESSEL 4:30 am, November 8, 2010 A group of Lake County shop owners who founded their own brand, RediGo, touts benefits of operating through partnership John Mazhar, the owner of a new RediGo store in Perry, said there was no question as to the benefits of signing on with RediGo, the concept of which was formed and branded in 2007 by a group of store owners in Lake…

Cleveland, OHIO, November 3, 2010 – Viva La Brand (www.vivalabrand.com), the marketing strategy consultancy that partners with clients to drive results, announced it was selected by Post-Up Stand (www.postupstand.com) to lead the company’s brand strategy development efforts. Post-Up Stand is the trade show display company that produces custom-printed displays as fast as other companies deliver stock items. Named to Inc. 5000’s 2010 list of fastest growing companies in the U.S., Post-Up Stand has produced more…

As featured in the October 11, 2010 issue of Crain’s Cleveland Business SMALL BUSINESS ADVISER: LAURA SHERIDAN Before you invest more in marketing, take another look at your business strategy. We’ve worked with many clients who want to grow their businesses. Often they’ve underinvested in marketing and then decide that to meet their goals, they need to spend more. However, marketing the wrong messages or using the wrong media tools wastes valuable time and money….

How to develop a marketing campaign that reaches your target audience By Mark Scott Smart Business Cleveland | October 2010 Marketing budgets are an easy first place to go when you need to cut expenses at your business. “I’m a big believer in scrutinizing what you’re spending,” says Laura Sheridan, founder and president of Viva La Brand LLC. “If you’re not either getting great results or learning from it, it shouldn’t be part of your…