As featured in the September 10, 2012 issue of Crain’s Cleveland Business: Take the Customer Retention Quiz We all know that the most important part of any business is its customers. Without them, there wouldn’t be a business. So why do so many companies spend most of their marketing budget chasing new customers instead of nurturing the ones they already have? Customer retention, not acquisition, is the key to growing your business. You’ve seen the…

Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm that is as passionate about its clients’ businesses as they are, announced the celebration of 5 record-breaking years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to provide expert brand and marketing resources for important…

Blog entry: March 20, 2012, 4:30 am | Author: LAURA SHERIDAN, PRESIDENT VIVA LA BRAND Laura Sheridan is a Brand Strategist who treats every client as if they were her only one. She heads up Viva La Brand, the strategy firm that is laser-focused on cutting clients’ marketing spend AND increasing sales. It’s not surprising that Forbes has referred to JCPenney as the “most interesting retailer of 2012”. JCPenney’s major rebranding effort and rehaul of…