How did we compile the list? We used research and experience. We reviewed industry studies as well as primary research conducted for our clients. Our experience includes working with dozens of companies and seeing, first hand, what’s working for them and what’s not. Trend #1: Your customers are your new sales force Social media and the web make it easy to learn what your customers think of you. Take TripAdvisor, the world’s largest travel site….

No more “Who’s Herman Cain?” Herman Cain, Republican Presidential Candidate, became a household name nearly overnight. How? He devised a name for a tax plan that is easy to remember and means something. It’s crisp and a child could understand it. How did Herman Cain come up with the name: 9-9-9 plan? He listened. He observed. He understood that Americans are fed up with politicians’ complicated messages. He limited the message to one thought, found…