Cleveland, OHIO, December 20, 2012 – Viva La Brand, the brand strategy firm that works with passionate business leaders to build their brands and ultimately catapult sales, announced that it was selected by CSI-Clinical Specialties to lead the home health care organization’s brand strategy development efforts. Founded twenty-five years ago by Pharmacist Ed Rivalsky, Clinical Specialties has grown from an infusion and specialty infusion pharmacy to a comprehensive home health care services company that includes…

Crain’s Branding Guest Blogger: Laura Sheridan Trend #1: Mobile is THE new ad vehicle Phones are replacing TV commercials, magazine ads, billboards, radio spots, and plenty of other ad vehicles. People are spending over 2 hours on their smartphones a day, and only 12 minutes of that time is spent using their handheld wonder as a phone. Trend #2: Content is king Bill Gates coined the phrase in 1996, and ever since then savvy marketers…

As featured in the September 10, 2012 issue of Crain’s Cleveland Business: Take the Customer Retention Quiz We all know that the most important part of any business is its customers. Without them, there wouldn’t be a business. So why do so many companies spend most of their marketing budget chasing new customers instead of nurturing the ones they already have? Customer retention, not acquisition, is the key to growing your business. You’ve seen the…

Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm that is as passionate about its clients’ businesses as they are, announced the celebration of 5 record-breaking years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to provide expert brand and marketing resources for important…