Viva La Brand Rebrands the Advance Group
Cleveland-based brand strategy firm is hired to lead the Advance Group’s
branding efforts and search for a digital group.
Viva’s Blog: Why we love the Olympics
What is it about these 17 days of sport and politics that captivates us and unifies an otherwise often divided nation? Why did twice as many people watch the Olympics Sunday night compared to the combined primetime viewership of ABC, CBS and FOX? How do you create a brand your customers love? There’s a lot for business people to learn from the Olympics. Lesson #1: Make it about a common goal. The Games matter because…
Viva’s Blog: Top 10 marketing mistakes to avoid in 2014
#1: Spending marketing dollars without knowing your “allowable acquisition cost”. Allowable acquisition cost is how much you can afford to spend to attract a new customer and meet your profit objectives. It starts with calculating the average customer’s lifetime value. #2: Listening to your friends. Many of our clients have come to us after spending a lot of money with the wrong advertising agency. Yes, as Nielsen reports, 92% of people trust recommendations from friends…
Laura Sheridan, President of Viva La Brand, Is Speaking at the 2013 Legal Practice Development Institute.
CLEVELAND, OH – October 8, 2013 – Laura Sheridan, President of Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is speaking on the subject of Brand Building: Taking your law firm to the next level at the Columbus Bar Association and Legal Marketing Association’s 2013 Legal Practice Development Institute on October 23rd in Columbus, OH. “It’s quite an honor to be selected as the expert on building a professional services…
Viva La Brand Celebrates 6 Years of Building Brands
Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm announced the celebration of 6 record-breaking years in business. Clients including Southern California Edison, Rosemead, CA, HCT Executive Interim Solutions, Chicago, IL, Kellman Brown Academy, Cherry Hill, NJ, and many other aggressive, successful organizations have retained Viva La Brand to further catapult their businesses in the past year. Large and small, national and local companies across a wide range of industries are…
Viva’s Blog: Act now. Tweak later.
Start-ups are teaching larger organizations some lessons, but are they listening? By the time some organizations finally schedule a meeting to decide who should study an upstart’s new product, the small company has already released its next version. Act now. Tweak later. These are the days of “minimum viable product” or MVP. MVP is a strategy used for fast and quantitative testing of a product. The idea is to get a “good enough” product in…
Make Your Customers’ Business Your Business, as featured in Crain’s by Viva’s Laura Sheridan
MAKE YOUR CUSTOMERS’ BUSINESS YOUR BUSINESS By Laura Sheridan When was the last time you talked to a customer about their business, not yours? Can’t recall? Here are three reasons why these calls are great for your business and four easy steps to get started. Why should you make the call? Reason No. 1: Turn a transaction into a relationship. A lot of us aren’t very good at listening. Just stop and observe. You’ll hear…
Viva’s Blog: Groupon’s latest great deal
Groupon recently unveiled a service that features premium deals on high-end brands and restaurants. Groupon Reserve has dining deals and will add travel, entertainment, and luxury products. It also offers a free online reservation service at top-tier hotels, salons and restaurants and offers diners discounts of up to 40%. The move demonstrates smart brand thinking as Groupon adhered to these important branding principles: Solve a problem. Groupon needed to grow beyond deals on massages and…
Nationally Recognized Brand Strategist, Laura Sheridan, is Speaking at Legal Marketing Association’s Legal Practice Development Institute
Viva La Brand’s President, Laura Sheridan, will share brand-building tips at LMA of Ohio and Columbus Bar Association’s development institute October 23, 2013. CLEVELAND, OH – June 11, 2013 – Laura Sheridan, President of Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to speak at the Legal Marketing Association and Columbus Bar Association’s Legal Practice Development Institute on October 23, 2013 in Columbus, OH. An expert on leveraging…
Viva’s Blog: Jump!
Bend your knees, swing your arms back and jump. No baby steps allowed. Business success in today’s insanely competitive world often requires marketers to make a bold move to differentiate themselves rather than take small steps and incrementally move forward. In other words, jump! CASE IN POINT: Georgia Tech’s recent decision to offer the first online master’s degree in computer science. Bold? You bet. The Atlanta-based University is making waves in business and higher education…