ABA Insurance Services Hires Viva La Brand to Lead Ad Agency Search
CLEVELAND – June 5, 2009 – ABA Insurance Services has hired Viva La Brand (www.vivalabrand.com) to spearhead an advertising agency search for ABA Insurance Services, a professional liability insurance program for community banks.
In April of this year, the American Bankers Professional and Fidelity Insurance Company (ABPFIC) announced it would purchase Progressive Insurance’s (www.progressive.com) Professional Liability Group and all of Progressive’s interests in the ABA Sponsored Insurance Program. As a result, the new entity needs dedicated creative resources to begin developing a brand identity system for the program.
“Selecting Viva La Brand was a no-brainer. The president, Laura Sheridan, headed up marketing for Progressive’s bank program years ago, so she understands our business firsthand. In addition, she has conducted numerous agency searches for Viva La Brand’s clients, so she knows how to effectively match ad agencies with clients. We’re excited to follow Viva La Brand’s structured and streamlined process to identify the optimal ad agency for our business.” said Judi Kovach, program marketing manager at Progressive.
About The American Bankers Professional Fidelity & Insurance Company
The American Bankers Professional and Fidelity Insurance Company is a bank-owned mutual insurance company that reinsures coverages underwritten by the Progressive Casualty Insurance Company in Mayfield Village, OH.
About Progressive
Progressive has earned an “A+” (Superior) rating from A.M. Best Company and can be accessed by independent insurance agents. An A+ rating by Best’s reflects the strength of a company’s balance sheet, operating performance and business profile. For more information, please visit www.banks.progressive.com.
About Viva La Brand LLC
Viva La Brand LLC is a marketing strategy firm that helps business leaders harness the competitive power of their brands. With deep expertise in research, strategy, PR and advertising, Viva La Brand offers a disciplined, effective approach to raising a client’s public profile while simultaneously driving new leads and business. For more information, please visit www.vivalabrand.com.
Press Contact:
Laura Sheridan
President
Viva La Brand
(216) 546-6780
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