We’re here to help.

We hope you, your families, and your employees are safe and healthy.

What and how we communicate to one another during these incredibly difficult times significantly impacts how we feel and act.

We’ve been helping clients with the important messages they’re sharing with employees and customers. If you need help or just an objective third party to review materials, please send me an email at laura@vivalabrand.com.

In the meantime, here are tips to ensure your messaging is just right.

Tip 1: Be succinct. Determine the goal of the communication and then develop messaging accordingly. Extra words dilute the message and may hinder understanding.

Tip 2: Tone matters. This is not the time for slapstick humor. People are scared. Compassion rules.

Tip 3: Communicate with employees first. Share external communications with employees before you send them to customers, suppliers, etc.

Tip 4: Sleep on it. Information is constantly changing. If you’re not sure about what to say, wait before sending out a communication. It’s difficult to change a message that has been sent. 

Be well.

Laura Sheridan
Laura@vivalabrand.com

Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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