Viva’s Blog: What’s your word?

Volvo stands for safety. Zappos is known for customer service. Staples is easy. Wal-Mart is savings. Victoria Secret is sexy. What’s the one word that your brand stands for?

Find your word.

Creating a strong brand is about focusing on what you have to offer that differentiates your brand in a meaningful and compelling way. Pick the right word, and then design your marketing and messaging around it.

Find your word.

Less is more. Defining why you’re different and better in a paragraph doesn’t fly. Few people are so engaged with a brand that they want to read all that. Start by listening to your most loyal customers. What do they value about what you do? How do they talk about you?

Find your word.

Be real. Pick something that your product and operations really deliver and your customers associate with you.

So, what’s your word?

Read more Viva’s Blogs at www.vivalabrand.com