Viva’s Blog: Best blogs for your business

Over the past nine years, Viva’s Blog has delivered the latest in marketing trends & analysis. 70 blogs later, many of the challenges discussed are still relevant for business leaders. Here are the most popular reads. Which can help your business?  

How’s your elevator pitch?
July 2015

You bump into a business associate you haven’t seen in years and she asks you what you’re up to. You open your mouth, pause, try to organize your thoughts, and start rambling. 
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Are you letting price decide?
April 2014
It’s easier to sell on price, but resist the urge. When price decides, then margins erode, profits shrink and consumers think of you as a commodity. 

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Death by PowerPoint
March 2012

I can’t do it. I can’t sit through another PowerPoint presentation where the speaker attempts to share 4 hours of information on 30 slides in 20 minutes. And that’s after he starts by apologizing for the hard to read slides. Can you relate?

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Customers crave simplicity: Do you deliver?
August 2017

Consumers today have more choices than ever and are bombarded by sophisticated solutions to their problems. However, no matter how advanced technology becomes, customers prefer simple solutions. 
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Are you data-rich but insights poor?
October 2017

Great data is crucial to understanding your customer. However, data alone won’t result in a win for your brand. 
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Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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