decantU selects Viva La Brand as its Brand & Marketing Strategy Firm

Cleveland-based brand strategy firm is retained by decantU, the Wine & Wellness Experience firm. Viva La Brand, the Cleveland, Ohio-based brand strategy and ad agency search firm, has been selected to help lead the brand development and marketing strategy for decantU, the host of interactive wine & wellness experiences. decantU Founder, Meredith Griffin, started her career as a sports performance coach and college wellness instructor for Maricopa Community Colleges. With a passion for wine and…

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Jan 2019

By Laura SheridanPress

Viva’s Blog: 7 Marketing Reminders for 2019

[1 minute read] Start 2019 with a bang. Here’s how. #1: Conduct a brand audit. Do your marketing materials focus on what’s important to your customers or to you? #2: Deeply understand your 2018 marketing results What worked from a quantifiable standpoint AND is truly better for your customer? #3: Review your KPIs Are you monitoring the right metrics? Do they directly tie to improving your customer’s experience? #4: Review your budget What are your business goals for…

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Dec 2018

By Laura SheridanBlog

Crain’s Feature Article by Laura Sheridan: What do you call your customer?

Published in Crain’s Cleveland Business December 1, 2018 What do you call your customer? Ever wonder why Disney calls them “guests,” Costco calls them “members” and Ritz-Carlton calls them “ladies and gentlemen”? It’s not by accident or a casual decision. Most businesspeople know to use the same logo on every ad and marketing piece. Why should language be any different? Many companies fall short on keeping their words and messaging consistent when describing the experiences…

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Dec 2018

By Laura SheridanPress

Viva’s Blog: 2019 Marketing Planning Checklist

Kicking off your 2019 marketing planning? Here are 10 key considerations: #1: Identify the “job” you’re doing for your customers. If you don’t know, conduct research. Gather the data you’ll need to develop messaging, pick media types, and create content that’s relevant and valuable to your customer. Drafting a marketing plan without understanding your customer is like buying shoes for a friend without knowing their taste, size and plan for wearing the shoes. Clay Christensen,…

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Nov 2018

By Laura SheridanBlog

Viva’s Blog: When will the Browns win that 1st game?

“Victory Fridges” have been installed in 10 Cleveland-area bars. Using smart technology, they will simultaneously unlock when the team wins their first game. It’s a clever marketing stunt that benefits Bud Light, the Browns, local bars, and long-suffering Cleveland Browns fans. There’s a lot for savvy marketers to learn from Bud Light’s latest trick. Win #1: Involve your customer. Customer loyalty is key to sustaining a business. Consumers have so many options today that brands have to…

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Aug 2018

By Laura SheridanBlog

Viva’s Blog: March Madness: Marketers Tune In

The NCAA dominates the month of March with the college basketball tournament. The highly promoted event isn’t just huge for sports fans. Marketers from all industries use this cult-like attraction as an avenue to catapult their brand visibility. March Madness offers brands a center-stage platform for integrating themselves into the tournament through paid ads in online and offline media outlets, social media conversations, branded placements, and experiential events. March Madness is a business – a…

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Mar 2018

By Laura SheridanBlog

orthobrain Selects Viva La Brand as its Brand & Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to help lead the brand development and marketing strategy for orthobrain, an entirely new approach for general dentists to provide orthodontics in their office. Dr. Dan German founded orthobrain after practicing orthodontics for twenty-five years. Throughout his career he eagerly shared his knowledge, insight and diagnoses, treatment plans, and appliance design, with specialists and general practitioners. He created orthobrain, a…

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Jan 2018

By Laura SheridanPress

Viva’s Blog: 7 Tips to Improve Your 2018 Marketing Plan

Without customers, your business will die. Without marketing, customers and prospects may not be aware of how you can help them. Without a really smart marketing plan, how can you ensure your marketing activities are reaching the right people, delivering the right message, and using the right media approach to achieve your business objectives? Incorporate these tips into your marketing planning process and you’re more likely to reach your goals. Tip #1: Start with your business goals. Marketing’s job…

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Nov 2017

By Laura SheridanBlog

Viva’s Blog: Are you data-rich but insights poor?

Great data is crucial to understanding your customer. However, data alone won’t result in a win for your brand. Data are the raw materials needed to produce insights, the heart of effective advertising. It’s insights that enable you to develop messaging to create an emotional connection with your customer. So, once you have the data to develop insights, how do you determine if the insights are GREAT? Here are examples of companies that have used data to…

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Oct 2017

By Laura SheridanBlog

Viva’s Blog: Customers crave simplicity: Do you deliver?

Consumers today have more choices than ever and are bombarded by sophisticated solutions to their problems. However, no matter how advanced technology becomes, customers prefer simple solutions. According to the newly released Global Brand Simplicity Index study: Simplicity earns a premium: 64% of consumers are willing to pay more for simpler experiences. Simplicity builds loyalty: 69% of consumers are more likely to recommend a brand because it’s simple. HAPPY BELLY GETS IT Familiar with Happy Belly,…

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Aug 2017

By Laura SheridanBlog