Featured in Crain’s Cleveland Business: How’s your personal brand? By Laura Sheridan, President, Viva La Brand

You manage your finances. You manage your business. What about your personal brand? What do Oprah Winfrey, Richard Branson, Sheryl Sandberg and Ellen DeGeneres all have in common? It’s not just wealth, millions of Twitter and Instagram followers, and countless endorsement deals. It’s also a mastery of personal branding. Personal branding isn’t just for the rich and famous. Everyone has a personal brand. As Tom Peters, management consulting guru and inventor of the phrase “personal…

Viva’s Blog: 4 Marketing Lessons from Amazon Prime Day

It’s over. Just hours ago, Amazon Prime Day #5 came to a close after selling more than 175 million items, surpassing results for the past Black Friday and Cyber Monday combined. Prime Day started in 2015 to celebrate the 20th anniversary of the site’s launch in July 1995. Amazon promised a one-day sales event for the site’s Prime subscribers that would be “one of the biggest deals extravaganzas in the world,” according to then vice president of…

Braun Ink Selects Viva La Brand to Launch Braun Collection

Premier business biographers launch business leaders’ stories in several formats for corporate professional development managers, educators and students. CLEVELAND, OH – June 4, 2019: Viva La Brand, the marketing strategy firm known for effectively launching new businesses and brands, is proud to have been selected to introduce the Braun Collection. “We’re honored to have been chosen to work with the Braun Ink team to unveil the Braun Collection. Braun Ink founder & president, Rebecca Braun,…

Viva’s Blog: 5 Marketing Tips (from Sunny)

Meet Sunny! Sunny, our first dog ever, arrived on the scene last week. As it turns out, puppies and marketing have a lot in common: both require research, a data-driven strategy, and disciplined execution of that strategy. Marketing Tip #1: Establish trust. Before you can ask a prospect to try your product, visit your website, register for a webinar or schedule a call, you must create trust. Trust is about keeping promises. Communicating openly. Keeping…

Uber files for IPO and delivers marketing lessons

Lesson #1: Use photos to connect emotionally. Before Uber shared its mission, business overview and approach in its S-1, the SEC filing signaling its intent to go public, it showcased lifestyle shots of real people using Uber’s platforms throughout their day. The photos emotionally connect the viewer with the brand. Involve the heart, and your message will have a greater impact. Lesson #2: Use data to tell your story. Those six numbers tell a huge…

decantU selects Viva La Brand as its Brand & Marketing Strategy Firm

Cleveland-based brand strategy firm is retained by decantU, the Wine & Wellness Experience firm. Viva La Brand, the Cleveland, Ohio-based brand strategy and ad agency search firm, has been selected to help lead the brand development and marketing strategy for decantU, the host of interactive wine & wellness experiences. decantU Founder, Meredith Griffin, started her career as a sports performance coach and college wellness instructor for Maricopa Community Colleges. With a passion for wine and…

Viva’s Blog: 7 Marketing Reminders for 2019

[1 minute read] Start 2019 with a bang. Here’s how. #1: Conduct a brand audit.  Do your marketing materials focus on what’s important to your customers or to you? #2: Deeply understand your 2018 marketing results What worked from a quantifiable standpoint AND is truly better for your customer? #3: Review your KPIs Are you monitoring the right metrics? Do they directly tie to improving your customer’s experience? #4: Review your budget What are your business goals for…

Crain’s Feature Article by Laura Sheridan: What do you call your customer?

Published in Crain’s Cleveland Business December 1, 2018 What do you call your customer? Ever wonder why Disney calls them “guests,” Costco calls them “members” and Ritz-Carlton calls them “ladies and gentlemen”? It’s not by accident or a casual decision. Most businesspeople know to use the same logo on every ad and marketing piece. Why should language be any different? Many companies fall short on keeping their words and messaging consistent when describing the experiences…

Crain’s Feature Article: What do you call your customer?

By Laura Sheridan, President of Viva La Brand What do you call your customer? Ever wonder why Disney calls them “guests,” Costco calls them “members” and Ritz-Carlton calls them “ladies and gentlemen”? It’s not by accident or a casual decision. Most businesspeople know to use the same logo on every ad and marketing piece. Why should language be any different? Many companies fall short on keeping their words and messaging consistent when describing the experiences…

Viva’s Blog: 2019 Marketing Planning Checklist

Kicking off your 2019 marketing planning? Here are 10 key considerations: #1: Identify the “job” you’re doing for your customers.  If you don’t know, conduct research. Gather the data you’ll need to develop messaging, pick media types, and create content that’s relevant and valuable to your customer. Drafting a marketing plan without understanding your customer is like buying shoes for a friend without knowing their taste, size and plan for wearing the shoes. Clay Christensen,…

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