Be Well Solutions Retains Brand Strategy Firm Viva La Brand

CLEVELAND, OH – July 13, 2020 – Viva La Brand, the brand & marketing strategy and ad agency search firm was selected to help Be Well Solutions provide their current and prospective clients with turnkey wellness programs.   “We’re honored to work with Be Well Solutions – a company devoted to one purpose – helping employers build a resilient workforce. Our first project has been to help develop and share a Toolkit with programs to…

Marketing in the COVID-19 World – Part 3: Re-engage

Marketing in the COVID-19 WorldPart 3: Re-engage  Welcome to the third entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. The first installment, Part 1: Adjust, focused on the adjustments marketers must make to weather the storm. We talked about ensuring your brand messages and marketing add value, not noise.  Part 2: Plan addressed the importance of starting the marketing planning process with new, post-COVID business goals, and then building a program to…

Marketing in the COVID-19 World – Part 1: Adjust

Welcome to the first entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. This first installment focuses on the adjustments B2B and DTC marketers must make to weather the storm. Part 1: ADJUSTJust like we are adjusting to the new reality of staying home, marketers must adjust to the role their brands play in a customer’s life at home. Marketers must adapt how they lead their teams, speak to…

Focus on your brand while you hunker down.

Given the state of the world, now’s not the time to double down on a new digital campaign. It’s not the time to try to convince people to try a new product or to “like” you on Facebook. Use this time to be introspective. Conduct a brand audit. What is a brand audit?It’s an evaluation of how your brand is performing compared to your goals and uncovers how your brand is positioned in the market. It allows…

Crain’s Cleveland Business interviews Viva La Brand’s Founder, Laura Sheridan, on niche marketing

In the early 2010s, online screening company Tenant Magic promoted its services to real estate agents, who in the wake of a poor housing market became de facto property managers for homeowners wanting to rent out their residences. Though effective enough for the Cleveland background-check provider, it wasn’t completely efficient, as only 20% of agents at the time dealt with renters. In response, Tenant Magic co-founders Jay Apple and Wayne Rothman pivoted to landlords, who…

Viva’s Blog: Your Super Bowl Ad Cheat Sheet

Super Bowl LIV is rapidly approaching. Advertisers are hustling to finalize their multi-million dollar commercials before February 2nd’s matchup in Miami. There’s a lot to look forward to off the field. Facebook makes its first foray into the media frenzy with an ad starring Sylvester Stallone and Chris Rock, the Bloomberg and Trump campaigns are dropping $10M per spot, and Anheuser-Busch is the largest spender with four 60-second commercials. It’s a lot to track. Viva’s blog is here to…

Cleveland Institute of Art Retains Brand Strategy Firm Viva La Brand

Cleveland-based brand & marketing strategy firm is selected to conduct brand research for CIA, the region’s premier art & design college. CLEVELAND, OH – December 3, 2019 – Viva La Brand, the brand & marketing strategy and ad agency search firm was selected to conduct a brand audit study for CIA, the premier art & design college in Cleveland, OH.   “We’re honored to be working with CIA – an academic and art and design…

Featured in Crain’s Cleveland Business: How’s your personal brand? By Laura Sheridan, President, Viva La Brand

You manage your finances. You manage your business. What about your personal brand? What do Oprah Winfrey, Richard Branson, Sheryl Sandberg and Ellen DeGeneres all have in common? It’s not just wealth, millions of Twitter and Instagram followers, and countless endorsement deals. It’s also a mastery of personal branding. Personal branding isn’t just for the rich and famous. Everyone has a personal brand. As Tom Peters, management consulting guru and inventor of the phrase “personal…

Viva’s Blog: 4 Marketing Lessons from Amazon Prime Day

It’s over. Just hours ago, Amazon Prime Day #5 came to a close after selling more than 175 million items, surpassing results for the past Black Friday and Cyber Monday combined. Prime Day started in 2015 to celebrate the 20th anniversary of the site’s launch in July 1995. Amazon promised a one-day sales event for the site’s Prime subscribers that would be “one of the biggest deals extravaganzas in the world,” according to then vice president of…

Braun Ink Selects Viva La Brand to Launch Braun Collection

Premier business biographers launch business leaders’ stories in several formats for corporate professional development managers, educators and students. CLEVELAND, OH – June 4, 2019: Viva La Brand, the marketing strategy firm known for effectively launching new businesses and brands, is proud to have been selected to introduce the Braun Collection. “We’re honored to have been chosen to work with the Braun Ink team to unveil the Braun Collection. Braun Ink founder & president, Rebecca Braun,…

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