Viva’s Blog: 7 Tips to Improve Your 2018 Marketing Plan

Without customers, your business will die. Without marketing, customers and prospects may not be aware of how you can help them. Without a really smart marketing plan, how can you ensure your marketing activities are reaching the right people, delivering the right message, and using the right media approach to achieve your business objectives? Incorporate these tips into your marketing planning process and you’re more likely to reach your goals.  Tip #1: Start with your business goals. Marketing’s job…

Viva’s Blog: Measure twice, cut once

Most of us are familiar with the English proverb, “Measure twice, cut once,” which applied to double checking measurements before cutting something to prevent wasting material. Once you’ve cut a piece of wood and you find that it’s too short, it’s pretty hard to fix. The same principle applies to hiring marketing resources. In the past year, we’ve worked with three companies that have hired marketing resources that they later discovered were “professionals” incapable of…

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