Viva’s Blog: 7 Marketing Reminders for 2019

[1 minute read] Start 2019 with a bang. Here’s how. #1: Conduct a brand audit.  Do your marketing materials focus on what’s important to your customers or to you? #2: Deeply understand your 2018 marketing results What worked from a quantifiable standpoint AND is truly better for your customer? #3: Review your KPIs Are you monitoring the right metrics? Do they directly tie to improving your customer’s experience? #4: Review your budget What are your business goals for…

Crain’s Feature Article by Laura Sheridan: What do you call your customer?

Published in Crain’s Cleveland Business December 1, 2018 What do you call your customer? Ever wonder why Disney calls them “guests,” Costco calls them “members” and Ritz-Carlton calls them “ladies and gentlemen”? It’s not by accident or a casual decision. Most businesspeople know to use the same logo on every ad and marketing piece. Why should language be any different? Many companies fall short on keeping their words and messaging consistent when describing the experiences…

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