Cleveland-based brand strategy firm is retained by decantU, the Wine & Wellness Experience firm.
Viva La Brand, the Cleveland, Ohio-based brand strategy and ad agency search firm, has been selected to help lead the brand development and marketing strategy for decantU, the host of interactive wine & wellness experiences.
decantU Founder, Meredith Griffin, started her career as a sports performance coach and college wellness instructor for Maricopa Community Colleges. With a passion for wine and its relationship with health and wellness, Ms. Griffin earned certifications with the Wine & Spirit Education Trust. Combining her experience and interests resulted in creating decantU – the Wine & Wellness Experience Firm.
“I’m passionate about the connection between wine, healthy food and community, and inspiring others to gain a greater appreciation for the wine in their glass and themselves. That’s why I started decantU. Our guests receive information that they can use at home, such as food and wine tips, and healthy lifestyle choices”, explained Ms. Griffin, decantU’s Founder. “We chose Viva La Brand to help us spread the word because of their passion and professionalism. Many business people are looking for ways to recognize their employees and clients, and individuals are seeking new and fun social gatherings,” continued Ms. Griffin.
“We’re are thrilled to have been selected to help connect people who are interested in wine and wellness with the educational programs that decantU offers. It’s a privilege to work with a smart and creative business owner who is laser-focused on her guests and their experience”, said Laura Sheridan, President of Viva La Brand.
About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Naturepedic, Nottingham Spirk, Vitamix, and now decantU. For more information, please visit vivalabrand.com.
decantU hosts multi-sensory, interactive events exploring the relationship between wine, wellness and life in a welcoming, enriching and festive environment. Guests appreciate the opportunity to expand their knowledge of wine and wellness. Business people engage decantU to host events for employees and clients. Individuals pick decantU to create a fun and festive celebration of wine and wellness for bachelor and bachelorette parties, friends’ birthdays, and other social outings. For more information, please visit decantU.com.