Learn from these Super Bowl ad fumbles

Tom Brady wins again. The Weeknd flies solo. And, advertisers blow a lot of cash. There’s a lot to learn from this year’s Super Bowl. JEEP So much went wrong with Jeep’s two-minute ballad to the world. It started with attempting to tout a message of unity via the use of Christian imagery and the sentiment of peace in the wake of the January 6th Capitol raid. Viewers didn’t buy it.  Then, yesterday, it was…

Super Bowl Ad Cheat Sheet

We’re back at it. Providing you with a preview of this year’s Super Bowl ads that are likely to generate the most buzz, and arming you with fun insider knowledge on how the sausage was made. THE PREVIEW: It was a challenging year for advertisers to decide how to play due to COVID-19. Unlike sales of commercials for past Super Bowls, this year’s ad inventory didn’t sell out until January 27th.  Celebs including Mindy Kaling, Jimmy…

6 Year-end Marketing Tips

Tip #1: Engage your marketing talent.Employers are struggling to keep their employees engaged. According to a Gallup poll, in 2020, the overall percentage of engaged workers in the US is 36%. That means 64% of workers aren’t feeling it. The takeawayThink differently. Provide your associates with opportunities to jumpstart their creative juices. How about offering employees a grocery budget for a rotating team member cooking demonstration? Have you tried playing board games virtually or staging…

Your customer has changed. Have you?

We’re all shifting our sights from surviving the coronavirus pandemic to charting new courses through it. Data shows that 84% of people plan to maintain the routines they adopted during COVID even after the crisis. Smart business people understand that the consumer insights they depended on when making marketing decisions pre-COVID may no longer hold true.  Research on customer behavior is essential. Consider that according to research conducted by Goodques, 74% of people say that…

COVID 19: Marketing Trends & Fast Movers

As a company’s meet-and-greet function, marketing’s job is to support your sales goals by identifying, engaging and help converting consumers into long-term customers. This role has been upended by COVID-19. We’ve all had to rethink our strategies in an era of homebound customers, social distancing, and an unpredictable path ahead. New trends are emerging. Fast movers win. Here are a few of Viva’s favorites. TREND: Changing your messaging (even when it’s been around for a long…

Marketing in the COVID-19 World – Part 3: Re-engage

Marketing in the COVID-19 WorldPart 3: Re-engage  Welcome to the third entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. The first installment, Part 1: Adjust, focused on the adjustments marketers must make to weather the storm. We talked about ensuring your brand messages and marketing add value, not noise.  Part 2: Plan addressed the importance of starting the marketing planning process with new, post-COVID business goals, and then building a program to…

Marketing in the COVID-19 World – Part 2: Plan

Welcome to the second entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. The first installment focused on the adjustments marketers must make to weather the storm. We talked about ensuring your brand messages and marketing add value, not noise. We challenged you to find an authentic way to serve during the pandemic. Read it here: PART 1: ADJUST. PART 2: PLANThe world has changed since you developed your 2020 Marketing Plan. Duhhhhh Toss the…

Marketing in the COVID-19 World – Part 1: Adjust

Welcome to the first entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. This first installment focuses on the adjustments B2B and DTC marketers must make to weather the storm. Part 1: ADJUSTJust like we are adjusting to the new reality of staying home, marketers must adjust to the role their brands play in a customer’s life at home. Marketers must adapt how they lead their teams, speak to…

We’re here to help.

We hope you, your families, and your employees are safe and healthy. What and how we communicate to one another during these incredibly difficult times significantly impacts how we feel and act. We’ve been helping clients with the important messages they’re sharing with employees and customers. If you need help or just an objective third party to review materials, please send me an email at laura@vivalabrand.com. In the meantime, here are tips to ensure your messaging is…

Focus on your brand while you hunker down.

Given the state of the world, now’s not the time to double down on a new digital campaign. It’s not the time to try to convince people to try a new product or to “like” you on Facebook. Use this time to be introspective. Conduct a brand audit. What is a brand audit?It’s an evaluation of how your brand is performing compared to your goals and uncovers how your brand is positioned in the market. It allows…

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