Western Reserve Historical Society Selects Viva La Brand

Northeast Ohio’s collector and preserver of national, regional and local history hires Cleveland-based brand and marketing strategy firm.

CLEVELAND, OH – July 17, 2017– Western Reserve Historical Society (WRHS), the resource for history, artifacts, archives and events for Cleveland, Akron and all of Northeast Ohio, has selected Viva La Brand to let the community know about the multi-million dollar, “Cleveland Starts Here®”, exhibit and online portal presented by the Jack, Joseph and Morton Mandel Foundation. This all-new permanent exhibit explores Cleveland and Northeast Ohio’s past and present through stories and WRHS’s extraordinary collection amassed over its 150 year history.

Cleveland Starts Here opens in November at the Cleveland History Center, Western Reserve Historical Society’s headquarters in University Circle. WRHS is working with museum design consultants, Barrie Projects and Gallagher & Associates, to use the latest museum technologies and techniques available to discover how Cleveland – a small wilderness town on the shore of Lake Erie, became an industrial giant, the home of immigrants and American presidents, a world-class center for arts, culture, and education, and a world renowned innovator in medicine and health care.

“We selected Viva La Brand to help us tell our story to our vibrant local community and visitors to Northeast Ohio. We have so much to offer from cars to costumes, to riding on the beloved Euclid Beach Park Grand Carousel. Then, in November, “Cleveland Starts Here”, a fun, interactive, and educationally-rich experience for everyone from historians, visitors to the region, moms, dads and children of all ages, opens,” said Kelly Falcone-Hall, President and CEO of WRHS.

“Our team is a huge fan of Cleveland so we’re excited to identify creative ways to engage old and new audiences to visit the Cleveland History Center and the “Cleveland Starts Here” exhibit. We’re thrilled to be part of this fabulous celebration of history,” explained Laura Sheridan, President of Viva La Brand.

About Western Reserve Historical Society

Western Reserve Historical Society is Cleveland’s oldest cultural institution. WRHS was founded in 1867, just two years after the end of the American Civil War, as a historical branch of the Cleveland Library Association. WRHS owns and operates six sites including the Cleveland History Center in University Circle, Hale Farm & Village in the Cuyahoga Valley, Shandy Hall in Geneva, Loghurst in Canfield, Holsey Gates Residence in Bedford and the Preservation and Storage Facility in Macedonia. “Cleveland Starts Here” at the Cleveland History Center is an artifact-rich, multi-media experience, full of history and current events that opens in November of 2017. For more information about the incredible variety of engaging activities and events offered by WRHS, please visit www.wrhs.org.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful businesses including Mars Electric, FAR Chemical, Naturepedic, Nottingham Spirk, and Western Reserve Historical Society. For more information, please visit www.vivalabrand.com.

Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
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