Viva’s Blog: Your Super Bowl Ad Cheat Sheet

Super Bowl LIV is rapidly approaching. Advertisers are hustling to finalize their multi-million dollar commercials before February 2nd’s matchup in Miami. There’s a lot to look forward to off the field. Facebook makes its first foray into the media frenzy with an ad starring Sylvester Stallone and Chris Rock, the Bloomberg and Trump campaigns are dropping $10M per spot, and Anheuser-Busch is the largest spender with four 60-second commercials. It’s a lot to track. Viva’s blog is here to help: 

Your Super bowl cheat sheet (10) 5

Super Bowl Ad Fun Facts to Share

BrandProductFun Facts to Share
Frito-LayCheetosThe Answer: Cheetle! The Question: What do you call that cheesy residue left on your fingers after noshing on Cheetos? The brand named it during this year’s Super Bowl ad featuring rapper MC Hammer. He introduces the brand’s latest creation, Cheetos Popcorn, to his classic hit song, “U Can’t Touch This”. Can’t touch the piano with Cheetle on your fingers.
FacebookFacebookSylvester Stallone leaked footage in an Instagram post showing him recreating his famous scene in “Rocky” where he runs up the steps of the Philadelphia Museum of Modern Art. 
Kraft HeinzHeinzDetails are still under wraps, but Kraft Heinz’s spot was directed by Roman Coppola, the son of Francis Ford Coppola. Watch out for the debut of the brand’s newest condiment, HoneyRacha. And, they are debuting a new 4 ads in 1 style to compel viewers to rewind the spot and watch it again and again.
Kraft HeinzPlantersPlanters just announced it killed off Mr. Peanut, the brand’s mascot since 1916. The snack company revealed that Mr. Peanut, who sported a signature top hat and monocle, died following a horrible car accident with his friends, actors Wesley Snipes and Matt Walsh. NOTE: As of January 28, Planters paused its Super Bowl campaign around Mr. Peanut’s death following the deaths of Kobe Bryant, his daughter, and seven others in a helicopter crash. 
Kellogg’sPringlesDid you know that there are 318,000 unique “flavor stacks” that can be created out of Pringles chips? This year’s Super Bowl ad will feature Adult Swim’s ‘Rick and Morty’-inspired ‘Pickle Rick’ chip for the game. Look for the pickle chips in your local grocery store.
 Squarespace   Squarespace  The privately-held website builder is shedding light on Small Town, USA and small businesses everywhere with their Super Bowl ad. Winona Ryder returns to her hometown and namesake of Winona, Minnesota to shoot the spot. Locals have seen the star around town but details about the ad are still under wraps. 
Burger KingBurger KingBurger King updated its signs in host-city Miami to read “Flame grilling since 19LIV” instead of “Flame grilling since 1954”. This “non-ad” saved the Miami-based fast food joint $5.6M.

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Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
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