Viva’s Blog: 7 Marketing Reminders for 2019

[1 minute read]

Start 2019 with a bang. Here’s how.

#1: Conduct a brand audit. 

Do your marketing materials focus on what’s important to your customers or to you?

#2: Deeply understand your 2018 marketing results

What worked from a quantifiable standpoint AND is truly better for your customer?

#3: Review your KPIs

Are you monitoring the right metrics? Do they directly tie to improving your customer’s experience?

#4: Review your budget

What are your business goals for 2019? Does your 2019 marketing budget support those goals?

#5: Assess your marketing talent – internal and external

Who’s leading your marketing? Who’s driving strategy? Do they really know your customer? Are they passionate about your customer?

#6: Ensure your marketing and sales plans sync up

Marketing plans involving exciting ad campaigns that don’t support your sales efforts are a waste of time (and money!).

#7: Empower your marketing team

Does each member of your marketing team understand how their contributions help your customers and ultimately improve your business? Do they have the ability to explore new ideas, talk to customers and get close to your sales team to deliver more effective marketing programs?


Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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