Viva La Brand Rebrands the Advance Group

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to develop a brand strategy and identify the optimal digital partner for the Advance Group, the largest independent provider of funding and back-office services for staffing firms in the US.

Viva La Brand uncovered key customer insights identified through primary research that are shaping the Advance Group’s marketing and lead generation efforts. Viva’s disciplined process to differentiate its clients in meaningful ways is already positively impacting the financial service specialist’s daily operations.
The Advance Group provides funding , back-office services, and strategic support more than 300 staffing firms across the country. While their clients view the business-accelerator as much more than a funding source, there’s an opportunity to spread the word among the 10,000+ staffing firms that have yet to work with Advance.

“We chose Viva La Brand to get an unbiased, crystal clear picture of how our clients think of us and what makes us different and better,” explained Adam Stern, Advance Group President. “We like working with one firm that can conduct research, develop marketing recommendations and messaging and importantly, help us forge a relationship with a creative business partner to implement the plans,” continued Mr. Stern.”

“It’s an honor to work with the Advance Group, they’re a team of entrepreneurs truly dedicated to helping entrepreneurial staffing firms grow. They’re unlike any other financial services firm since they don’t view themselves as a credit source but rather as entrepreneurs working for entrepreneurs,” said Laura Sheridan, Viva La Brand President. “It’s unusual to work with a company that’s so laser-focused on their clients’ growth and profitability,” continued Ms. Sheridan.

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including the Advance Group, Tooling U, CardPak, Naturepedic, Labelmatch, and Nottingham Spirk.