Viva La Brand Celebrates its 9th Anniversary

Cleveland-based brand and marketing strategy consulting firm marks 8 years of service to manufacturers, health care companies, financial services firms and start-ups.

CLEVELAND, OH – September 8, 2015 – Viva La Brand, the Cleveland, Ohio-based strategic brand consulting and ad agency search firm, is starting its ninth year working with clients in industries from manufacturing to health care to financial services.

“We started this firm to help companies and organizations of all sizes more effectively reach their goals. That means understanding their target audiences and then building marketing programs around them. The result? Targeted marketing programs that cost less and deliver more. It’s a process that’s been highly successful,” said Laura Sheridan, President Viva La Brand. “It’s about driving business transformation and performance by creating brands that are more innovative and valuable than their competitors,” continued Ms. Sheridan.

“We apply the same disciplined approach to ad agency searches.  We start by understanding our client’s goals, vision for their company, internal resources and budget. Only then can we begin our research to find the best long-term creative partner,” explained Ms. Sheridan.

Companies of all sizes have chosen Viva La Brand to provide their brand and marketing expertise for important strategic projects. Viva La Brand’s clients have found that they save money, complete strategic initiatives faster, and avoid making errors when they work with the firm.

“We’ve worked with Laura Sheridan, President of Viva La Brand, for years and engage her on high leverage marketing projects that benefit from her strategic and disciplined approach.  There’s no wasting of time or money when you work with Laura.  She pushes you to think about your business in ways that you hadn’t considered,” said Jason Cik, co-founder and Director of New Products at Naturepedic.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including FAR Chemical, National Safety Apparel, Naturepedic, Roman Fountains, Nottingham Spirk and independent day schools around the country. For more information, please visit

Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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