Viva La Brand Celebrates 13th Anniversary

Companies and organizations from Seattle to Connecticut have retained Viva La Brand for rebranding and to optimize their marketing.

CLEVELAND, OH – September 29, 2020 – Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is starting its 14th year helping clients use marketing to help achieve their business goals.  

“Clients from around the country are engaging Viva La Brand because of our approach, which they associate with midwestern values. We are collaborative, practical yet savvy and apply our dozens of years of experience to tackle each client’s individual challenges,” said Laura Sheridan, President of Viva La Brand. “We are passionate about helping clients use their marketing dollars efficiently. For example, many companies spend too much money redesigning their website without starting with a deep understanding of their customer. Instead they skip a step – consumer research, and then mistakenly spend 90% of their budget on the website and only 10% on driving customers to their website. We have disciplined processes to help rejigger how companies spend their dollars to achieve the greatest results,” continued Laura.

“We apply the same disciplined approach to digital agency searches.  We start by understanding our client’s goals, vision for their company and their budget. Only then can we begin our research to find the best long-term creative and analytics partner,” explained Laura.

Companies of all sizes chose Viva La Brand to apply their skills and experience to tackle important strategic projects. Viva La Brand’s clients have found that they save money, complete strategic initiatives faster, and avoid making errors when they work with the firm.

Viva La Brand works with starts-ups as well as established brands to identify the optimal approach to differentiating them and letting their uniqueness shine. Most projects start with customer research. Only after hearing directly from the end user can businesses sharpen their messaging so that prospective customers feel that “they’re talking to me.”

“At the end of the day, a new tag line or logo isn’t going to grow your business.  Understanding your customer is.  That’s why we start projects with research.  Instead of investing in a logo, tag line or “refreshing” a web site, we’ve found tremendous success in beginning with getting to know the customer. What do they value? How do they view the brand? What wows them about what a company does? Starting with customer conversations is how you effectively market and ultimately grow a business,” explained Laura.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Be Well Solutions, Marous Brothers Construction, National Safety Apparel, Nottingham Spirk, and independent day schools around the country. For more information, please visit

Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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