Viva La Brand Celebrates 12th Anniversary

 Cleveland-based brand strategy, ad agency search and marketing consultancy commemorates 12 years of helping clients reach their business goals.

CLEVELAND, OH – October 14, 2019 – Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is kicking off its 13th year by celebrating its relationships with its clients. The strategy firm has clients that span industries from health care to financial services and manufacturing to software and structure from start-ups to non-profits to publicly traded corporations. “We are incredibly grateful for the opportunity to work with passionate, creative and tremendously ambitious clients who view us as important business partners,” said Laura Sheridan, President of Viva La Brand.

“We are very selective when it comes to adding clients. Passion drives great work so we carefully add clients with businesses we believe in and are excited to amplify their specialness to their communities,” explained Sheridan.

Viva La Brand conducts customer research to identify the magic their clients deliver to their customers and then uses the research to develop messaging and marketing plans. The firm also conducts ad, digital and PR agency searches to identify creative partners that can bring the marketing plans to life. Laura is also often asked to help clients assess senior marketing talent.

Companies of all sizes chose Viva La Brand to provide expert brand and marketing resources for important strategic projects. Viva La Brand’s clients have found that they save money, complete strategic initiatives faster, and avoid making errors when they work with the firm.

“We’ve worked with Laura Sheridan, President of Viva La Brand, for years and engage her on high leverage marketing projects that benefit from her strategic and disciplined approach.  There’s no wasting of time or money when you work with Laura.  She pushes you to think about your business in ways that you hadn’t considered, that you should,” said Jason Cik, co-founder and Director of New Products at Naturepedic.

Viva La Brand works with starts-ups as well as established brands to identify the optimal approach to differentiating them and letting their uniqueness shine. Most projects start with customer research. Only after hearing directly from the end user can businesses sharpen their messaging so that prospective customers feel that “they’re talking to me.”

“A new tag line or logo isn’t going to grow your business.  Understanding your customer is.  That’s why we start with research. What do customers value? What causes friction in their lives? Starting with customer conversations is how you effectively market and ultimately grow a business,” explained Sheridan.

Viva La Brand’s clients include private equity firms, financial services firms, law firms, manufacturers, health care organizations, independent day schools, and non-profit organizations.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Braun Ink, Cleveland Institute of Art, Home Helpers Home Care, National Safety Apparel, orthobrain, Nottingham Spirk, The Arthritis Foundation, and independent day schools around the country. For more information, please visit

Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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