Viva La Brand Celebrates 11th Anniversary by Honoring Its Clients

Cleveland-based brand and marketing strategy powerhouse celebrates its 11th anniversary by reflecting on its growing list of purposeful clients.

Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is starting its 12th year by reflecting on the work it has done with clients large and small across a huge variety of industries. “Kicking off our 12th year in business is a great time to salute our amazing clients who have enabled us to produce great work while growing all of our businesses,” said Laura Sheridan, President of Viva La Brand.

“We are very selective when it comes to adding clients. Passion drives great work so we carefully add clients with businesses we believe in and are excited to amplify their specialness to their communities,” explained Sheridan.

Viva La Brand conducts customer research to identify the magic their clients deliver to their customers and then uses the research to develop messaging and marketing plans. The firm also conducts ad, digital and PR agency searches to identify creative partners that can bring the marketing plans to life. Laura is also often asked to help clients assess senior marketing talent.

Companies of all sizes chose Viva La Brand to provide expert brand and marketing resources for important strategic projects. Viva La Brand’s clients have found that they save money, complete strategic initiatives faster, and avoid making errors when they work with the firm.

“We’ve worked with Laura Sheridan, President of Viva La Brand, for years and engage her on high leverage marketing projects that benefit from her strategic and disciplined approach.  There’s no wasting of time or money when you work with Laura.  She pushes you to think about your business in ways that you hadn’t considered, that you should,” said Jason Cik, co-founder and Director of New Products at Naturepedic.

Viva La Brand works with starts-ups as well as established brands to identify the optimal approach to differentiating them and letting their uniqueness shine. Most projects start with customer research. Only after hearing directly from the end user can businesses sharpen their messaging so that prospective customers feel that “they’re talking to me.”

“A new tag line or logo isn’t going to grow your business.  Understanding your customer is.  That’s why we start with research.  What do customers value? What causes friction in their lives? Starting with customer conversations is how you effectively market and ultimately grow a business,” explained Sheridan.

Viva La Brand’s clients include private equity firms, financial services firms, law firms, manufacturers, independent day schools, and non-profit organizations.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Vitamix, National Safety Apparel, Naturepedic, orthobrain, Nottingham Spirk and independent day schools around the country. For more information, please visit



Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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