“We contacted Viva La Brand because they were recommended by other day schools around the country. We engaged the marketing strategy firm because they have expertise helping schools differentiating their brands in meaningful and relevant ways that positively impact recruiting and retention results,” said Elana Frank, Director of PR and Marketing, The Weber School. “Using a structured and efficient process, Laura Sheridan, Viva La Brand President, evaluated how we were market the school, conducted research to understand stakeholders’ perceptions of the school and identified opportunities to differentiate the school. Best of all, we’ve implemented many of Viva La Brand’s recommendations and are already seeing an impact on recruiting and retention results. Hiring Viva La Brand was a great decision,” continued Ms. Frank.
Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful businesses and organizations including FAR Chemical, CardPak, Naturepedic, Nottingham Spirk, Roman Fountains, The Weber School and fourteen other private day schools around the country. For more information, please visit www.vivalabrand.com.