Viva’s Blog: [Marketing Trends] New Ad-Less Platforms

Consumers are more skeptical of paid advertising than ever before. According to a study commissioned by the American Association of Advertising Agencies, 94% of consumers don’t trust ads. Ouch. New ad-less platforms have emerged that let consumers directly control the content they absorb and let creators connect directly with their audiences. And, they’re incredibly popular right now. These platforms are all about sharing knowledge, educating others and learning together. They present a huge opportunity for…

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