Featured in Crain’s Cleveland Business: How’s your personal brand? By Laura Sheridan, President, Viva La Brand

You manage your finances. You manage your business. What about your personal brand? What do Oprah Winfrey, Richard Branson, Sheryl Sandberg and Ellen DeGeneres all have in common? It’s not just wealth, millions of Twitter and Instagram followers, and countless endorsement deals. It’s also a mastery of personal branding. Personal branding isn’t just for the rich and famous. Everyone has a personal brand. As Tom Peters, management consulting guru and inventor of the phrase “personal…

decantU selects Viva La Brand as its Brand & Marketing Strategy Firm

Cleveland-based brand strategy firm is retained by decantU, the Wine & Wellness Experience firm. Viva La Brand, the Cleveland, Ohio-based brand strategy and ad agency search firm, has been selected to help lead the brand development and marketing strategy for decantU, the host of interactive wine & wellness experiences. decantU Founder, Meredith Griffin, started her career as a sports performance coach and college wellness instructor for Maricopa Community Colleges. With a passion for wine and…

Viva’s Blog: How’s your personal brand?

You manage your finances. You manage your business. What about your personal brand? What do Oprah, Richard Branson, Sheryl Sandburg and Ellen DeGeneres have in common? It’s not just wealth, millions of Twitter and Instagram followers, and countless endorsement deals, it’s also a mastery of personal branding. Personal branding isn’t just for the rich and famous. Everyone has a personal brand. As Tom Peters, management consulting guru and the inventor of the phrase “Personal Brand”…