Western Reserve Historical Society Selects Viva La Brand

Northeast Ohio’s collector and preserver of national, regional and local history hires Cleveland-based brand and marketing strategy firm. CLEVELAND, OH – July 17, 2017– Western Reserve Historical Society (WRHS), the resource for history, artifacts, archives and events for Cleveland, Akron and all of Northeast Ohio, has selected Viva La Brand to let the community know about the multi-million dollar, “Cleveland Starts Here®”, exhibit and online portal presented by the Jack, Joseph and Morton Mandel Foundation….

Viva’s Blog: Why Snapstreak is a thing

No one likes losing things. Especially when you’ve worked on them every day for a year and a half. That’s how Gen Z’s (the iGeneration or Post-Millennials) feel about keeping their Snapstreaks alive. A Snapstreak is when you send snaps (videos and photos which self-destruct a few seconds after a person views them) back and forth with a friend for consecutive days. The longer you go without breaking the chain of communication, the longer the streak. To…

Viva’s Blog: Learn from chocolate?

Happen to see the pink and green CHOC on car bumpers, airplane banners, tweets, and everywhere these past few weeks leading up to Easter? Malley’s, the Cleveland chocolate company, understands the importance of presenting their brand frequently and consistently, particularly when their target audience is in the market for their products. Successfully building a brand requires both creativity and consistency of message. It’s all about differentiating your product or service from all others in a…

Viva La Brand Client, Naturepedic, Launches New Brand: Lullaby Earth

CLEVELAND, OH: December 15, 2011 – Viva La Brand (www.vivalabrand.com), the brand strategy firm devoted to catapulting its clients’ sales and profitability, is thrilled to announce that its client, Lullaby Earth’s lightweight and healthy crib mattresses are hitting retailers and ecommerce sites this month. When engineers at Naturepedic found a lightweight, non-toxic, chemical, and allergen-free material that could be used for crib mattresses, Lullaby Earth was born. After conducting consumer research and a market analysis,…

Sign-up to receive Viva’s Blog Click Here