orthobrain Selects Viva La Brand as its Brand & Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to help lead the brand development and marketing strategy for orthobrain, an entirely new approach for general dentists to provide orthodontics in their office. Dr. Dan German founded orthobrain after practicing orthodontics for twenty-five years. Throughout his career he eagerly shared his knowledge, insight and diagnoses, treatment plans, and appliance design, with specialists and general practitioners. He created orthobrain, a…

Viva’s Blog: Learn from chocolate?

Happen to see the pink and green CHOC on car bumpers, airplane banners, tweets, and everywhere these past few weeks leading up to Easter? Malley’s, the Cleveland chocolate company, understands the importance of presenting their brand frequently and consistently, particularly when their target audience is in the market for their products. Successfully building a brand requires both creativity and consistency of message. It’s all about differentiating your product or service from all others in a…

Viva La Brand Selected to Bring On-Demand Childcare Concept to Life

Viva La Brand (www.vivalabrand.com), the brand strategy firm, has been selected by Sweet Kiddles TM Flexible Childcare Center to help launch the new, on-demand childcare alternative. Sweet Kiddles is opening in Strongsville, OH this spring. Offering flexible, drop-in childcare for parents on the go, Sweet Kiddles retained Viva La Brand to build the go-to-market strategy for the new brand. Sweet Kiddles is the brainchild of Andrea Kimmel, a Harvard Business School Graduate and mother of…

Viva’s Blog: The Real Super Bowl Winner

Forget Madonna, Eli and Tom. Forget the ads. The big winner of the night was the avocado. That’s right, the avocado. Did you know that Americans were on pace to eat 71.4 million pounds of avocados on Super Bowl Sunday? How did I know that? It was cited this week in the Wall Street Journal, on ABC’s Good Morning America, on FOX News, on local CBS stations, and on plenty more media outlets. Avocados received…

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