Viva’s Blog: When will the Browns win that 1st game?

“Victory Fridges” have been installed in 10 Cleveland-area bars. Using smart technology, they will simultaneously unlock when the team wins their first game. It’s a clever marketing stunt that benefits Bud Light, the Browns, local bars, and long-suffering Cleveland Browns fans. There’s a lot for savvy marketers to learn from Bud Light’s latest trick. Win #1: Involve your customer. Customer loyalty is key to sustaining a business. Consumers have so many options today that brands have to…

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