Your Super Bowl Ad Cheat Sheet

It’s 5 days until the Cincinnati Bengals and the Los Angeles Rams faceoff in Los Angeles for Super Bowl LVI. This year, the NFL is giving Super Bowl attendees free NFTs that commemorate their tickets and serve as digital keepsakes. Also for the first time, there are five headliners for the Super Bowl halftime show – Dr. Dre, Snoop Dogg, Eminem, Mary J Blige, and Kendrick Lamar. 37 total advertisers will go for the ring Thirty-seven advertisers…

2022 Marketing Planning: 8 Tips

We’re in the thick of the planning season. Here are eight tips to enhance your marketing plan.  Tip #1: Know thy customer.It’s easy to post on social media. It’s hard to deeply understand your customers to ensure you’re posting where and what they care about.  It’s easy to spend money on ads. It’s hard to create a value proposition that differentiates your brand in a relevant, compelling, and meaningful way. It all starts with understanding your…

Featured in Crain’s Cleveland Business by Laura Sheridan, President of Viva La Brand: Do’s & Don’ts of Social Media Marketing

The role of social media marketing in your business plan is important. But how do you determine what to do and how to do it? Keep these things in mind: DO work backward Why is social media part of your marketing plan? Like all business planning, start at the end by defining what success looks like. What metrics do you need to achieve for social media to be an integral part of your marketing program?…

Viva La Brand Kicks off 15th Year with a Story

Laura Sheridan, President of Viva La Brand, remembers her first meeting with her first prospect after launching Viva La Brand. It was a flop. She arrived at the meeting with a one-pager with no white space and way too many words. The one-pager was a list of every possible service Viva La Brand could offer. Fifteen years later, Laura and her amazing team, arrive at meetings empty-handed but loaded with questions to learn about the…

Viva’s Blog: Stop fighting your customers!

What do IKEA and Madewell have in common? They both adjusted their strategy to embrace evolving consumer trends. Understanding customer preferences, even when at first glance they appear to be bad for your brand, is key to winning. Here are two brand success stories about bold marketers that used the latest consumer trends to guide their business strategy. CASE-IN-POINT #1: IKEA & IKEA Hacking Last August, a 31-year old executive assistant was sick of her “cheap…

Viva’s Blog: [Marketing Trends] New Ad-Less Platforms

Consumers are more skeptical of paid advertising than ever before. According to a study commissioned by the American Association of Advertising Agencies, 94% of consumers don’t trust ads. Ouch. New ad-less platforms have emerged that let consumers directly control the content they absorb and let creators connect directly with their audiences. And, they’re incredibly popular right now. These platforms are all about sharing knowledge, educating others and learning together. They present a huge opportunity for…

Viva’s Blog: Learn from these Super Bowl ad fumbles

Tom Brady wins again. The Weeknd flies solo. And, advertisers blow a lot of cash. There’s a lot to learn from this year’s Super Bowl. JEEP So much went wrong with Jeep’s two-minute ballad to the world. It started with attempting to tout a message of unity via the use of Christian imagery and the sentiment of peace in the wake of the January 6th Capitol raid. Viewers didn’t buy it.  Then, yesterday, it was…

Viva’s Blog: 6 Year-end Marketing Tips

Tip #1: Engage your marketing talent.Employers are struggling to keep their employees engaged. According to a Gallup poll, in 2020, the overall percentage of engaged workers in the US is 36%. That means 64% of workers aren’t feeling it. The takeawayThink differently. Provide your associates with opportunities to jumpstart their creative juices. How about offering employees a grocery budget for a rotating team member cooking demonstration? Have you tried playing board games virtually or staging…

Viva’s Blog: Your customer has changed. Have you?

We’re all shifting our sights from surviving the coronavirus pandemic to charting new courses through it. Data shows that 84% of people plan to maintain the routines they adopted during COVID even after the crisis. Smart business people understand that the consumer insights they depended on when making marketing decisions pre-COVID may no longer hold true.  Research on customer behavior is essential. Consider that according to research conducted by Goodques, 74% of people say that…

Viva La Brand Celebrates 13th Anniversary

Companies and organizations from Seattle to Connecticut have retained Viva La Brand for rebranding and to optimize their marketing. CLEVELAND, OH – September 29, 2020 – Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is starting its 14th year helping clients use marketing to help achieve their business goals.   “Clients from around the country are engaging Viva La Brand because of our approach, which they associate with midwestern values….

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