Super Bowl Ad Cheat Sheet

We’re back at it. Providing you with a preview of this year’s Super Bowl ads that are likely to generate the most buzz, and arming you with fun insider knowledge on how the sausage was made. THE PREVIEW: It was a challenging year for advertisers to decide how to play due to COVID-19. Unlike sales of commercials for past Super Bowls, this year’s ad inventory didn’t sell out until January 27th.  Celebs including Mindy Kaling, Jimmy…

Viva’s Blog: 5 Marketing Tips (from Sunny)

Meet Sunny! Sunny, our first dog ever, arrived on the scene last week. As it turns out, puppies and marketing have a lot in common: both require research, a data-driven strategy, and disciplined execution of that strategy. Marketing Tip #1: Establish trust. Before you can ask a prospect to try your product, visit your website, register for a webinar or schedule a call, you must create trust. Trust is about keeping promises. Communicating openly. Keeping…

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