Before you sign off on your 2024 marketing plan, pressure test it by checking to make sure it has your customer at the center. Your customer should be at the heart of what you do. Whether it’s signing a new business partnership, choosing keywords for an email newsletter, or building your product roadmap, your first step should be making sure the decision is good for your customer. That means you need to understand your customer. How…
We’re back at it. Providing you with a preview of this year’s Super Bowl ads that are likely to generate the most buzz, and arming you with fun insider knowledge on how the sausage was made. THE PREVIEW: It was a challenging year for advertisers to decide how to play due to COVID-19. Unlike sales of commercials for past Super Bowls, this year’s ad inventory didn’t sell out until January 27th. Celebs including Mindy Kaling, Jimmy…
Meet Sunny! Sunny, our first dog ever, arrived on the scene last week. As it turns out, puppies and marketing have a lot in common: both require research, a data-driven strategy, and disciplined execution of that strategy. Marketing Tip #1: Establish trust. Before you can ask a prospect to try your product, visit your website, register for a webinar or schedule a call, you must create trust. Trust is about keeping promises. Communicating openly. Keeping…
