The Olympics were a big winner for NBC and their viewers. There’s a lot to learn from their success. A sample of 50 random people provided these reasons for loving the ultimate contest between athletes. Reason #1: They were fresh. Nielsen reports a decline in overall TV viewing. Viewers are bored with reality TV, spin-offs of dramas, and 24-hour news shows, and are shifting their attention to the Internet. Enter the Olympics. Viewership records were…
It’s not hard and the benefits are enormous. Just think how we “smart” business people make lives miserable for our customers… Ever need to find a serial number for a broken printer and have to just about stand on your head to read the minuscule 10-digit code that’s under the printer? How about trying to read the recommended inflation level that’s oh so subtly etched on your tires? Or, my new favorite is about the…
That’s right. Why you? Why should anyone fork over their hard earned cash for what you have to offer when it’s pretty likely they can find a similar thing elsewhere for less. That’s the million dollar question savvy marketers answer early on in their business. A category of one. It’s all about creating a category of one. When you differentiate your brand in a manner that’s meaningful and relevant to your target audience, then you’re…
Most of us are familiar with the English proverb, “Measure twice, cut once,” which applied to double checking measurements before cutting something to prevent wasting material. Once you’ve cut a piece of wood and you find that it’s too short, it’s pretty hard to fix. The same principle applies to hiring marketing resources. In the past year, we’ve worked with three companies that have hired marketing resources that they later discovered were “professionals” incapable of…
CLEVELAND, OH – May 14, 2012 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead a brand strategy effort for the business innovation firm, Nottingham Spirk (www.nottinghamspirk.com). Nottingham Spirk has developed hundreds of patented products that have generated tens of billions in sales for industry leading businesses and fast-growth entrepreneurial firms. However, many Fortune 500 companies have never heard of this leader in business innovation….
Happen to see the pink and green CHOC on car bumpers, airplane banners, tweets, and everywhere these past few weeks leading up to Easter? Malley’s, the Cleveland chocolate company, understands the importance of presenting their brand frequently and consistently, particularly when their target audience is in the market for their products. Successfully building a brand requires both creativity and consistency of message. It’s all about differentiating your product or service from all others in a…
Viva La Brand (www.vivalabrand.com), the brand strategy firm, has been selected by Sweet Kiddles TM Flexible Childcare Center to help launch the new, on-demand childcare alternative. Sweet Kiddles is opening in Strongsville, OH this spring. Offering flexible, drop-in childcare for parents on the go, Sweet Kiddles retained Viva La Brand to build the go-to-market strategy for the new brand. Sweet Kiddles is the brainchild of Andrea Kimmel, a Harvard Business School Graduate and mother of…
I can’t do it. I can’t sit through another PowerPoint presentation where the speaker attempts to share 4 hours of information on 30 slides in 20 minutes. And that’s after he starts by apologizing for the hard to read slides. Can you relate? Stop the insanity. Follow these tips and leave your audience wanting to continue the dialog rather than having them leave shaking their head wondering what you were rambling about. Tip #1: Tell…
Forget Madonna, Eli and Tom. Forget the ads. The big winner of the night was the avocado. That’s right, the avocado. Did you know that Americans were on pace to eat 71.4 million pounds of avocados on Super Bowl Sunday? How did I know that? It was cited this week in the Wall Street Journal, on ABC’s Good Morning America, on FOX News, on local CBS stations, and on plenty more media outlets. Avocados received…
Marketing strategy firm amasses impressive client list in just four years. CLEVELAND, OH – September 6, 2011 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, today announced the celebration of 4 years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to…
