Viva’s Blog: Customers crave simplicity: Do you deliver?

Consumers today have more choices than ever and are bombarded by sophisticated solutions to their problems. However, no matter how advanced technology becomes, customers prefer simple solutions. According to the newly released Global Brand Simplicity Index study: Simplicity earns a premium: 64% of consumers are willing to pay more for simpler experiences. Simplicity builds loyalty: 69% of consumers are more likely to recommend a brand because it’s simple. HAPPY BELLY GETS IT Familiar with Happy Belly,…

Viva’s Blog: Why Snapstreak is a thing

No one likes losing things. Especially when you’ve worked on them every day for a year and a half. That’s how Gen Z’s (the iGeneration or Post-Millennials) feel about keeping their Snapstreaks alive. A Snapstreak is when you send snaps (videos and photos which self-destruct a few seconds after a person views them) back and forth with a friend for consecutive days. The longer you go without breaking the chain of communication, the longer the streak. To…

Viva’s Blog: 4 Brands Bet Big on the Super Bowl

Got $5 million? That’s what it took to buy a 30-second Super Bowl ad this year. That’s double the 2010 tab and 119 times the cost of an ad for the first Super Bowl in 1967. Careers can be defined by a Super Bowl performance, not just for players or halftime entertainers, but for actors, directors and brand managers responsible for the game’s much-anticipated commercials.  Is it worth it? Marketers selling everything from water to websites attempt…

Viva’s Blog: 8 Marketing Mistakes to Avoid in 2017

Viva’s Blog: 8 Marketing Mistakes to Avoid in 2017  ‘Tis the season for resolutions. Which of these 8 marketing mistakes do you resolve to avoid in 2017? Mistake #1: Focusing on your product. It’s not about what you’re selling but rather the job you’re doing for your customers. Clayton M. Christensen, Harvard Business School Professor extraordinaire and author of multiple business best-sellers, believes that the secret to winning the innovation game is for executives to ask:…

Viva’s Blog: Why is Snap(chat) worth $25 billion?

It’s not just for kids. More than 100 million people view over 10 billion videos a day on Snap, known as “Snapchat” until a few weeks ago. Ad revenues are projected to reach $2 billion in 2018, up from $60 million in 2015. Why is Snap now valued at $25 billion and the most popular app among millennials? What can you learn from its success? 1. Focus on a narrow audience. You can learn a lot…

Full-service v. speciality agencies: Which one reigns supreme? Laura Sheridan, President of Viva La Brand, is asked to comment

As published in thedrum.com by Lisa Lacy: Like precious snowflakes, each brand and agency is different, so – spoiler alert – there isn’t a definitive across-the-board answer about whether it is best to work with full-service or specialty agencies. In fact, like so many things in life, with the necessary caveats, of course, the ideal arrangement, broadly speaking, may lie in a healthy compromise between the two — or what I’d like to call the…

Mars Electric Selects Marketing Strategy Firm, Viva La Brand

Mars Electric engages Cleveland-based brand and marketing strategy consulting firm. CLEVELAND, OH – August 10, 2016 – Mars Electric, a leading independent wholesale distributor of lighting, gear and electrical supplies, has selected Viva La Brand as its marketing strategy firm. A third generation service business, Mars Electric has eleven branches across Northeast Ohio with the variety of inventory contractors need to quickly complete a job. “We engaged Viva La Brand to help us understand our customers’…

Crain’s Business Feature Article by Laura Sheridan: Get to know integrated marketing 2.0

Marketing buzzwords like contextual marketing, integrated marketing, freemiums, native advertising, retargeting, SoLoMo, and UGC are the latest craze. Why is integrated marketing a buzzword for 2016 and a must do for your business? You probably remember the “old” definition of integrated marketing. It was about promoting a consistent look and feel across media types. It was about using multiple channels such as TV, print, radio and outdoor to market your goods. And, it was the…

Viva’s Blog: The real winner of the Super Bowl

Q: What costs $166,000 per second and can either catapult results or ruin you? A: A thirty-second commercial during this year’s Super Bowl. You’d think business executives who spend that much on airtime would nail making a winner ad. It’s not that easy. What does it take to make an effective ad? Below are some tips. Rate this year’s ads and pick the real game winner. #1: Don’t say it. Show it. Wix.com, the web-site company, launched its first Super…

Viva’s Blog: Gamification: Time to play?

Gamification, the use of game mechanics and design techniques to motivate people to achieve a particular goal or task, has emerged as a powerful marketing tool. Savvy business leaders use it as a customer acquisition and retention tool as well as a workplace solution to train employees, encourage collaboration and drive innovation. The power of gamification is huge as it addresses major trends: the coming of age of Generation Y (the generation born in the…

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