orthobrain Selects Viva La Brand as its Brand & Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to help lead the brand development and marketing strategy for orthobrain, an entirely new approach for general dentists to provide orthodontics in their office.

Dr. Dan German founded orthobrain after practicing orthodontics for twenty-five years. Throughout his career he eagerly shared his knowledge, insight and diagnoses, treatment plans, and appliance design, with specialists and general practitioners. He created orthobrain, a secure, digital orthodontic system so practices around the world can treat children and adults who may not otherwise have the opportunity to access quality orthodontic care.

“We engaged Viva La Brand to help us create awareness of our brand. Many dentists are looking for ways to grow their practices and orthobrain is a great option. In addition, it provides them with the opportunity to provide patients with the care they want – in one office with one trusted professional,” explained Dr. German, Founder of orthobrain.

“It’s an honor to work with orthobrain. Dr. German is passionate about providing quality orthodontic care to families who no longer have to leave their dentists’ offices to get treatment. It’s inspiring to develop the brand and marketing strategy for a business that’s truly a win-win for its customers, dentists and their patients,“ said Laura Sheridan, Viva La Brand President.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Vitamix, Naturepedic, Nottingham Spirk and now orthobrain. For more information, please visit www.vivalabrand.com.

About orthobrain

orthobrain is a secure, digital orthodontic advisory system that makes it easy for general dentists to care for their patients in their own office with their own staff. orthobrain provides training and virtual and in-field support. For more information, please visit www.yourorthobrain.com.


Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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