HCT Selects Viva La Brand as its Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead the marketing strategy efforts for HCT, the interim executive consulting firm preferred by nine out of ten of the largest hospitals and healthcare organizations around the country. HCT is headquartered in Chicago, IL.

“We engaged Viva La Brand to help us understand our clients’ perception of us and how we can add the most value to their organizations,” said Jacob Kupietzky, Founder and President of HCT. “Then, using the research findings, we’re developing a marketing program and materials to effectively reach our core audience. The firm’s track record of using research to develop strategically sound marketing recommendations to more efficiently use our marketing dollars, made Viva La Brand the obvious choice,” continued Mr. Kupietzky.

Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan

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