Viva La Brand Kicks Off 7th Year with Blue-Chip Branding Projects as National Companies seek Midwestern Talent

Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is starting its seventh year with clients from more states in more industries than in any other year.

“Clients from around the country are engaging Viva La Brand because of our approach, which they associate with midwestern values. We are collaborative, practical and savvy and clients benefit from our dozens of years of experience working with an amazing array of clients,” said Laura Sheridan, President of Viva La Brand. “When we agree to take on a new client, we are as passionate about their business as we are about our own. We develop consumer research plans that are streamlined and effective. We’ve conducted dozens of brand strategy studies over the years and every one has helped our clients refine their messaging, spend their marketing dollars more efficiently and reach their goals faster,” continued Ms. Sheridan.

“We apply the same disciplined approach to ad agency searches.  We start by understanding our client’s goals, vision for their company and their budget. Only then can we begin our research to find the best long-term creative partner,” explained Ms. Sheridan.

Viva La Brand’s clients save money, complete strategic initiatives faster, and avoid making errors when they work with the firm.

“We’ve worked with Laura Sheridan, President of Viva La Brand, for years and engage her on high leverage marketing projects that benefit from her strategic and disciplined approach.  There’s no wasting of time or money when you work with Laura.  She pushes you to think about your business in ways that you hadn’t considered, that you should,” said Jason Cik, co-founder and Director of New Products at Naturepedic.

Viva La Brand works with starts-ups as well as established brands to identify the optimal approach to differentiating them and letting their uniqueness shine. Most projects start with customer research. Only after hearing directly from the end user can businesses sharpen their messaging so that prospective customers feel that “they’re talking to me.”

“At the end of the day, a new tag line or logo isn’t going to grow a business.  Understanding the customer is.  That’s why we start by doing research.  Instead of investing in a logo, tag line or “refreshing” a web site, we’ve found tremendous success in beginning with getting to know the customer. What do they value? How do they view the brand? What wows them about what a company does? Starting with customer conversations is how you effectively market and ultimately grow a business,” said Laura Sheridan, president of Viva La Brand.