Nationally Recognized Brand Strategist, Laura Sheridan, is Speaking at Legal Marketing Association’s Legal Practice Development Institute

Viva La Brand’s President, Laura Sheridan, will share brand-building tips at LMA of Ohio and Columbus Bar Association’s development institute October 23, 2013.

CLEVELAND, OH – June 11, 2013 – Laura Sheridan, President of Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to speak at the Legal Marketing Association and Columbus Bar Association’s Legal Practice Development Institute on October 23, 2013 in Columbus, OH.

An expert on leveraging Brand to catapult sales and profits, Ms. Sheridan has helped dozens of organizations across the country more efficiently market themselves. Committed to cutting costs without cutting results, Ms. Sheridan believes in conducting consumer research before developing a marketing plan. “It’s key to hear directly from customers before you start creating a plan to reach them. Once we understand consumers’ perception of a Brand, the value it adds to their lives, how they think about it relative to other options, and even how they describe it, then we can develop a highly effective marketing plan to reach them. It’s an approach that has reaped incredible results for our clients,” explained Ms. Sheridan.

The Columbus Bar Association is joining the LMA to put on this year’s full-day Legal Practice Development Institute. The training program will feature nationally recognized presenters who will provide attendees with industry insights and tools to help their firms grow.

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Tooling U-SME, CardPak, Naturepedic, Labelmatch, Clinical Specialties, and Nottingham Spirk. For more information, please visit www.vivalabrand.com.