Cleveland Institute of Art Retains Brand Strategy Firm Viva La Brand

Cleveland-based brand & marketing strategy firm is selected to conduct brand research for CIA, the region’s premier art & design college.

CLEVELAND, OH – December 3, 2019 – Viva La Brand, the brand & marketing strategy and ad agency search firm was selected to conduct a brand audit study for CIA, the premier art & design college in Cleveland, OH.  

“We’re honored to be working with CIA – an academic and art and design powerhouse. I had no appreciation for the depth and breadth of career-oriented studies the school offered before being honored with their business. The premier college’s challenge is to succinctly tell its story. Offering artists and designers an expansive list of majors and tracks is tough to message,” explained Laura Sheridan, Viva La Brand president.

 “Having an external brand strategist scrutinize our marketing and communication materials has helped us see them through the lens of our “customers” – parents, students, alumni, and community members. We offer an amazing product and need to do a better job of sharing the magic with the art and design, and business communities,” said Malou Monago, Vice President of Institutional Advancement, CIA.

About the Cleveland Institute of Art

The Cleveland Institute of Art is one of the nation’s leading accredited independent colleges of art and design. For over 135 years, the college has been an educational cornerstone in Cleveland, Ohio, producing graduates competitive as studio artists, designers, photographers, contemporary craftsmen, and educators. For more information, please visit

 About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful businesses and organizations including the Cleveland Institute of Art, Mars Electric, Naturepedic, Nottingham Spirk, and more than two dozen private day schools in North America. For more information, please visit

Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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