Featured in Crain’s by Laura Sheridan, President of Viva La Brand: With supply chain issues, inflation and staffing shortages, it’s time to re-evaluate your advertising plan

Marketers are in a pickle. The pandemic has created new challenges as everyone’s trying to grow their brands while not disappointing their customers. Supply chain, inflation and staffing shortages require a reexamination of your advertising program. Another layer of complexity is the fact that people hate ads! As advertisers bombard consumers across platforms like TikTok, Facebook, television, billboards and more, consumers are trying to avoid them, signing up for ad blockers and subscription services. We’re…

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