Viva’s Blog: Why is Snap(chat) now worth $25 billion?

It’s not just for kids. More than 100 million people view over 10 billion videos a day on Snap, known as “Snap” until September. Ad revenues are projected to reach $2 billion in 2018, up from $60 million in 2015. Why is Snap now valued at $25 billion and the most popular app among millennials? What can learn from its success? Focus on a narrow audience. You can learn a lot about the role your…

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