Western Reserve Historical Society Selects Viva La Brand

Northeast Ohio’s collector and preserver of national, regional and local history hires Cleveland-based brand and marketing strategy firm. CLEVELAND, OH – July 17, 2017– Western Reserve Historical Society (WRHS), the resource for history, artifacts, archives and events for Cleveland, Akron and all of Northeast Ohio, has selected Viva La Brand to let the community know about the multi-million dollar, “Cleveland Starts Here®”, exhibit and online portal presented by the Jack, Joseph and Morton Mandel Foundation….

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Jul 2017

By Laura SheridanPress

A Cheat Sheet for Hiring Your Next Marketing Professional

Hiring for your marketing team is hard. It’s easier to assess the quality of a candidate for an accounting, sales or IT position. Engineers have to be great at math; marketers give you a bunch of words. That’s why Zappos CEO Tony Hsieh offers new hires $3,000 to leave the company. After the company’s intense four-week training program and a week on the job, Zappos makes what it calls “the offer,” $3,000 to leave the…

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Feb 2017

By murph15Press

West Hartford day school engages Viva La Brand

WEST HARTFORD – This month, Solomon Schechter Day School of Greater Hartford (SSDS) is rolling out a new logo and website designed to more fully engage parents, students, and alumni and to attract new enrollment. The idea to consider rebranding for the school, which was founded in 1971 and offers a dual Judaic and general studies curriculum from preschool through eighth grade, was first raised two years ago, when Head of School Andrea Kasper had just…

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Nov 2016

By Laura SheridanPress

Full-service v. speciality agencies: Which one reigns supreme? Laura Sheridan, President of Viva La Brand, is asked to comment

As published in thedrum.com by Lisa Lacy: Like precious snowflakes, each brand and agency is different, so – spoiler alert – there isn’t a definitive across-the-board answer about whether it is best to work with full-service or specialty agencies. In fact, like so many things in life, with the necessary caveats, of course, the ideal arrangement, broadly speaking, may lie in a healthy compromise between the two — or what I’d like to call the…

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Oct 2016

By Laura SheridanPress

Mars Electric Selects Marketing Strategy Firm, Viva La Brand

Mars Electric engages Cleveland-based brand and marketing strategy consulting firm. CLEVELAND, OH – August 10, 2016 – Mars Electric, a leading independent wholesale distributor of lighting, gear and electrical supplies, has selected Viva La Brand as its marketing strategy firm. A third generation service business, Mars Electric has eleven branches across Northeast Ohio with the variety of inventory contractors need to quickly complete a job. “We engaged Viva La Brand to help us understand our customers’…

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Aug 2016

By Laura SheridanPress

Crain’s Business Feature Article by Laura Sheridan: Get to know integrated marketing 2.0

Marketing buzzwords like contextual marketing, integrated marketing, freemiums, native advertising, retargeting, SoLoMo, and UGC are the latest craze. Why is integrated marketing a buzzword for 2016 and a must do for your business? You probably remember the “old” definition of integrated marketing. It was about promoting a consistent look and feel across media types. It was about using multiple channels such as TV, print, radio and outdoor to market your goods. And, it was the…

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Jul 2016

By Laura SheridanPress

Viva La Brand President, Laura Sheridan featured in the PEJE Newsletter

Learning from the Field Laura Sheridan is a coach in our first Atidenu cohort. If you read her blog (linked here), you will understand why schools working with Laura value her deep knowledge and appreciate her idea that every employee in an organization is a brand ambassador.

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Mar 2016

By Laura SheridanPress

Plain Dealer taps Viva’s President, Laura Sheridan, for insights on Super Bowl ads

Super Bowl 50 ads: What to watch for in this year’s commercials Actor Willem Dafoe channels Marilyn Monroe in the latest version of Snickers’ Super Bowl 50 “You’re not you when you’re hungry,” spot. Super Bowl 50, between the Denver Broncos and the Carolina Panthers, will be played Sunday, Feb. 7, 2016. (Mars Chocolate North America via AP) (Mars Chocolate North America via AP) By Janet H. Cho, The Plain Dealer February 05, 2016 CLEVELAND, Ohio —…

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Feb 2016

By Laura SheridanPress

The Weber School Picks Viva La Brand as its Marketing Strategy Firm

Cleveland-based marketing strategy firm is selected to develop a marketing strategy for the premier Jewish community day school in Atlanta, GA, The Weber School.

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Jan 2016

By Laura SheridanPress

FAR Chemical Selects Viva La Brand to Lead Digital Marketing Agency Search

Cleveland-based ad agency search firm is selected to lead the digital marketing agency search for FL-based FAR Chemical.

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Nov 2015

By Laura SheridanPress