Crain’s Cleveland Business feature article by Laura Sheridan: Why niche marketers win

You have great products or services but your results are disappointing. Is marketing the problem? Are you trying to be all things to all people? Is your messaging resonating with customers? Is your target audience seeing your advertising? Are you targeting a mass audience when niche marketing is the answer? Even successful companies that sell products with mass appeal often started by selling to a discrete audience. Case in point: the rolling suitcase. Northwest Airlines…

Viva La Brand Celebrates its 9th Anniversary

Cleveland-based brand and marketing strategy consulting firm marks 8 years of service to manufacturers, health care companies, financial services firms and start-ups. CLEVELAND, OH – September 8, 2015 – Viva La Brand, the Cleveland, Ohio-based strategic brand consulting and ad agency search firm, is starting its ninth year working with clients in industries from manufacturing to health care to financial services. “We started this firm to help companies and organizations of all sizes more effectively…

As featured in Crain’s: 5 Tips to Hiring the Right Ad Agency by Laura Sheridan, Guest Blogger

5 Tips to Hiring the Right Ad Agency By Laura Sheridan, President, Viva La Brand Hiring the right ad agency is key to achieving your marketing goals. Hiring the wrong ad agency can lead to a waste of time, money and lost sales. How do you ensure you hire the right creative partner? Follow these five steps. Step #1: Remember it’s business Too many clients hire an ad agency because they like the head account…

HCT Selects Viva La Brand as its Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead the marketing strategy efforts for HCT, the interim executive consulting firm preferred by nine out of ten of the largest hospitals and healthcare organizations around the country. HCT is headquartered in Chicago, IL. “We engaged Viva La Brand to help us understand our clients’ perception of us and how we can add the most value to their organizations,”…

Roman Fountains Selects Viva La Brand as its Brand Strategy Firm

Cleveland-based brand & marketing strategy firm is selected to develop brand strategy for water features industry leader, Roman Fountains. CLEVELAND, OH – December 12, 2014 – Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead a brand strategy effort for Roman Fountains, the pioneering leader in the architectural water feature industry. For over 55 years, Roman Fountains has offered landscape architects, contractors, and developers, one solution for…

Crain’s features article on Brand written by Viva La Brand’s Laura Sheridan

SMALL BUSINESS ADVISER: Rebranding is more than spicing things up By LAURA SHERIDAN Originally Published: November 22, 2014 4:30 AM Modified: November 24, 2014 8:16 AM Evolve or become extinct. When Darwin realized this phenomenon back in 1859, he had no idea that it applied to brands as well as plant and animal species. Savvy marketers know that to thrive they have to evolve. Unfortunately, all too often a company thinks rebranding is the answer to its…

Viva La Brand Kicks Off 8th Year with Blue-Chip Branding Projects as National Companies seek Midwestern Talent

Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is starting its eight year with clients from more states in more industries than in any other year. “Clients from around the country are engaging Viva La Brand because of our approach, which they associate with midwestern values. We are collaborative, practical and savvy and clients benefit from our dozens of years of experience working with an amazing array of clients,” said…

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