Mars Electric Selects Marketing Strategy Firm, Viva La Brand

Mars Electric engages Cleveland-based brand and marketing strategy consulting firm. CLEVELAND, OH – August 10, 2016 – Mars Electric, a leading independent wholesale distributor of lighting, gear and electrical supplies, has selected Viva La Brand as its marketing strategy firm. A third generation service business, Mars Electric has eleven branches across Northeast Ohio with the variety of inventory contractors need to quickly complete a job. “We engaged Viva La Brand to help us understand our customers’…

Plain Dealer taps Viva’s President, Laura Sheridan, for insights on Super Bowl ads

Super Bowl 50 ads: What to watch for in this year’s commercials Actor Willem Dafoe channels Marilyn Monroe in the latest version of Snickers’ Super Bowl 50 “You’re not you when you’re hungry,” spot. Super Bowl 50, between the Denver Broncos and the Carolina Panthers, will be played Sunday, Feb. 7, 2016. (Mars Chocolate North America via AP) (Mars Chocolate North America via AP) By Janet H. Cho, The Plain Dealer February 05, 2016 CLEVELAND, Ohio —…

Crain’s Cleveland Business feature article by Laura Sheridan: Why niche marketers win

You have great products or services but your results are disappointing. Is marketing the problem? Are you trying to be all things to all people? Is your messaging resonating with customers? Is your target audience seeing your advertising? Are you targeting a mass audience when niche marketing is the answer? Even successful companies that sell products with mass appeal often started by selling to a discrete audience. Case in point: the rolling suitcase. Northwest Airlines…

Viva La Brand Celebrates its 9th Anniversary

Cleveland-based brand and marketing strategy consulting firm marks 8 years of service to manufacturers, health care companies, financial services firms and start-ups. CLEVELAND, OH – September 8, 2015 – Viva La Brand, the Cleveland, Ohio-based strategic brand consulting and ad agency search firm, is starting its ninth year working with clients in industries from manufacturing to health care to financial services. “We started this firm to help companies and organizations of all sizes more effectively…

As featured in Crain’s: 5 Tips to Hiring the Right Ad Agency by Laura Sheridan, Guest Blogger

5 Tips to Hiring the Right Ad Agency By Laura Sheridan, President, Viva La Brand Hiring the right ad agency is key to achieving your marketing goals. Hiring the wrong ad agency can lead to a waste of time, money and lost sales. How do you ensure you hire the right creative partner? Follow these five steps. Step #1: Remember it’s business Too many clients hire an ad agency because they like the head account…

HCT Selects Viva La Brand as its Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead the marketing strategy efforts for HCT, the interim executive consulting firm preferred by nine out of ten of the largest hospitals and healthcare organizations around the country. HCT is headquartered in Chicago, IL. “We engaged Viva La Brand to help us understand our clients’ perception of us and how we can add the most value to their organizations,”…

Roman Fountains Selects Viva La Brand as its Brand Strategy Firm

Cleveland-based brand & marketing strategy firm is selected to develop brand strategy for water features industry leader, Roman Fountains. CLEVELAND, OH – December 12, 2014 – Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead a brand strategy effort for Roman Fountains, the pioneering leader in the architectural water feature industry. For over 55 years, Roman Fountains has offered landscape architects, contractors, and developers, one solution for…

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