Viva La Brand Celebrates 13th Anniversary

Companies and organizations from Seattle to Connecticut have retained Viva La Brand for rebranding and to optimize their marketing. CLEVELAND, OH – September 29, 2020 – Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is starting its 14th year helping clients use marketing to help achieve their business goals.   “Clients from around the country are engaging Viva La Brand because of our approach, which they associate with midwestern values….

Be Well Solutions Retains Brand Strategy Firm Viva La Brand

CLEVELAND, OH – July 13, 2020 – Viva La Brand, the brand & marketing strategy and ad agency search firm was selected to help Be Well Solutions provide their current and prospective clients with turnkey wellness programs.   “We’re honored to work with Be Well Solutions – a company devoted to one purpose – helping employers build a resilient workforce. Our first project has been to help develop and share a Toolkit with programs to…

Crain’s Cleveland Business interviews Viva La Brand’s Founder, Laura Sheridan, on niche marketing

In the early 2010s, online screening company Tenant Magic promoted its services to real estate agents, who in the wake of a poor housing market became de facto property managers for homeowners wanting to rent out their residences. Though effective enough for the Cleveland background-check provider, it wasn’t completely efficient, as only 20% of agents at the time dealt with renters. In response, Tenant Magic co-founders Jay Apple and Wayne Rothman pivoted to landlords, who…

Cleveland Institute of Art Retains Brand Strategy Firm Viva La Brand

Cleveland-based brand & marketing strategy firm is selected to conduct brand research for CIA, the region’s premier art & design college. CLEVELAND, OH – December 3, 2019 – Viva La Brand, the brand & marketing strategy and ad agency search firm was selected to conduct a brand audit study for CIA, the premier art & design college in Cleveland, OH.   “We’re honored to be working with CIA – an academic and art and design…

Viva La Brand Celebrates 12th Anniversary

 Cleveland-based brand strategy, ad agency search and marketing consultancy commemorates 12 years of helping clients reach their business goals. CLEVELAND, OH – October 14, 2019 – Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is kicking off its 13th year by celebrating its relationships with its clients. The strategy firm has clients that span industries from health care to financial services and manufacturing to software and structure from start-ups to…

Featured in Crain’s Cleveland Business: How’s your personal brand? By Laura Sheridan, President, Viva La Brand

You manage your finances. You manage your business. What about your personal brand? What do Oprah Winfrey, Richard Branson, Sheryl Sandberg and Ellen DeGeneres all have in common? It’s not just wealth, millions of Twitter and Instagram followers, and countless endorsement deals. It’s also a mastery of personal branding. Personal branding isn’t just for the rich and famous. Everyone has a personal brand. As Tom Peters, management consulting guru and inventor of the phrase “personal…

Braun Ink Selects Viva La Brand to Launch Braun Collection

Premier business biographers launch business leaders’ stories in several formats for corporate professional development managers, educators and students. CLEVELAND, OH – June 4, 2019: Viva La Brand, the marketing strategy firm known for effectively launching new businesses and brands, is proud to have been selected to introduce the Braun Collection. “We’re honored to have been chosen to work with the Braun Ink team to unveil the Braun Collection. Braun Ink founder & president, Rebecca Braun,…

decantU selects Viva La Brand as its Brand & Marketing Strategy Firm

Cleveland-based brand strategy firm is retained by decantU, the Wine & Wellness Experience firm. Viva La Brand, the Cleveland, Ohio-based brand strategy and ad agency search firm, has been selected to help lead the brand development and marketing strategy for decantU, the host of interactive wine & wellness experiences. decantU Founder, Meredith Griffin, started her career as a sports performance coach and college wellness instructor for Maricopa Community Colleges. With a passion for wine and…

Crain’s Feature Article by Laura Sheridan: What do you call your customer?

Published in Crain’s Cleveland Business December 1, 2018 What do you call your customer? Ever wonder why Disney calls them “guests,” Costco calls them “members” and Ritz-Carlton calls them “ladies and gentlemen”? It’s not by accident or a casual decision. Most businesspeople know to use the same logo on every ad and marketing piece. Why should language be any different? Many companies fall short on keeping their words and messaging consistent when describing the experiences…

Viva La Brand Celebrates 11th Anniversary by Honoring Its Clients

Cleveland-based brand and marketing strategy powerhouse celebrates its 11th anniversary by reflecting on its growing list of purposeful clients. Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is starting its 12th year by reflecting on the work it has done with clients large and small across a huge variety of industries. “Kicking off our 12th year in business is a great time to salute our amazing clients who have enabled us…

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