Your Marketing Questions – Answered

As published in the Summer 2018 issue of HaYidion:  In my experience working with two-dozen Jewish day schools across North America to drive enrollment and improve retention, I’ve learned this: marketing a Jewish day school in 2018 is hard. You have multiple target audiences, from educators and administrators to board members, parents, alumni and students. You have a product that requires continuous improvement to stay competitive. You have limited time, talent and money. And you…

Crain’s Cleveland Business feature article by Laura Sheridan: Eight marketing mistakes to avoid in 2018

January 06, 2018 4:00 am Adviser: Eight marketing mistakes to avoid in 2018 By LAURA SHERIDAN   Marketing mistakes are inevitable and can be costly. We test, measure and refine in search of the greatest ROI and customer experience. Learn from others and avoid these eight common pitfalls in 2018. Mistake No. 1: Evaluating creative on your computer Is email marketing part of your 2018 marketing plan? Then it’s important to know that in 2017,…

orthobrain Selects Viva La Brand as its Brand & Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to help lead the brand development and marketing strategy for orthobrain, an entirely new approach for general dentists to provide orthodontics in their office. Dr. Dan German founded orthobrain after practicing orthodontics for twenty-five years. Throughout his career he eagerly shared his knowledge, insight and diagnoses, treatment plans, and appliance design, with specialists and general practitioners. He created orthobrain, a…

Western Reserve Historical Society Selects Viva La Brand

Northeast Ohio’s collector and preserver of national, regional and local history hires Cleveland-based brand and marketing strategy firm. CLEVELAND, OH – July 17, 2017– Western Reserve Historical Society (WRHS), the resource for history, artifacts, archives and events for Cleveland, Akron and all of Northeast Ohio, has selected Viva La Brand to let the community know about the multi-million dollar, “Cleveland Starts Here®”, exhibit and online portal presented by the Jack, Joseph and Morton Mandel Foundation….

A Cheat Sheet for Hiring Your Next Marketing Professional

Hiring for your marketing team is hard. It’s easier to assess the quality of a candidate for an accounting, sales or IT position. Engineers have to be great at math; marketers give you a bunch of words. That’s why Zappos CEO Tony Hsieh offers new hires $3,000 to leave the company. After the company’s intense four-week training program and a week on the job, Zappos makes what it calls “the offer,” $3,000 to leave the…

West Hartford day school engages Viva La Brand

WEST HARTFORD – This month, Solomon Schechter Day School of Greater Hartford (SSDS) is rolling out a new logo and website designed to more fully engage parents, students, and alumni and to attract new enrollment. The idea to consider rebranding for the school, which was founded in 1971 and offers a dual Judaic and general studies curriculum from preschool through eighth grade, was first raised two years ago, when Head of School Andrea Kasper had just…

Full-service v. speciality agencies: Which one reigns supreme? Laura Sheridan, President of Viva La Brand, is asked to comment

As published in thedrum.com by Lisa Lacy: Like precious snowflakes, each brand and agency is different, so – spoiler alert – there isn’t a definitive across-the-board answer about whether it is best to work with full-service or specialty agencies. In fact, like so many things in life, with the necessary caveats, of course, the ideal arrangement, broadly speaking, may lie in a healthy compromise between the two — or what I’d like to call the…

Mars Electric Selects Marketing Strategy Firm, Viva La Brand

Mars Electric engages Cleveland-based brand and marketing strategy consulting firm. CLEVELAND, OH – August 10, 2016 – Mars Electric, a leading independent wholesale distributor of lighting, gear and electrical supplies, has selected Viva La Brand as its marketing strategy firm. A third generation service business, Mars Electric has eleven branches across Northeast Ohio with the variety of inventory contractors need to quickly complete a job. “We engaged Viva La Brand to help us understand our customers’…

Plain Dealer taps Viva’s President, Laura Sheridan, for insights on Super Bowl ads

Super Bowl 50 ads: What to watch for in this year’s commercials Actor Willem Dafoe channels Marilyn Monroe in the latest version of Snickers’ Super Bowl 50 “You’re not you when you’re hungry,” spot. Super Bowl 50, between the Denver Broncos and the Carolina Panthers, will be played Sunday, Feb. 7, 2016. (Mars Chocolate North America via AP) (Mars Chocolate North America via AP) By Janet H. Cho, The Plain Dealer February 05, 2016 CLEVELAND, Ohio —…

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