Are you caught up in the social media frenzy? There’s pressure for businesses to post regularly on LinkedIn and other social media sites. You’re coached about the importance of maintaining awareness among customers and prospects, and building community, and social media can be a great solution. However, there’s no cruise control when it comes to social media. The marketing universe is frenetic. People’s interests and problems change. Those changes lead to a change in social…

Marketers are in a pickle. The pandemic has created new challenges as everyone’s trying to grow their brands while not disappointing their customers. Supply chain, inflation and staffing shortages require a reexamination of your advertising program. Another layer of complexity is the fact that people hate ads! As advertisers bombard consumers across platforms like TikTok, Facebook, television, billboards and more, consumers are trying to avoid them, signing up for ad blockers and subscription services. We’re…