Braun Ink Selects Viva La Brand to Launch Braun Collection

Premier business biographers launch business leaders’ stories in several formats for corporate professional development managers, educators and students.

CLEVELAND, OH – June 4, 2019: Viva La Brand, the marketing strategy firm known for effectively launching new businesses and brands, is proud to have been selected to introduce the Braun Collection.

“We’re honored to have been chosen to work with the Braun Ink team to unveil the Braun Collection. Braun Ink founder & president, Rebecca Braun, has created a way to tell business leaders’ stories that are fast-paced and action-packed and deliver lessons that business people can relate to and use. It’s a whole new take on the business case study. The bonus is that the reader can pick the format that they prefer – hardcover, e-book, video, book summaries, and others,” said Laura Sheridan, Viva La Brand president.

“We’re excited to release our first book in the Braun Collection, Billion or Bust!: Growing a Tech Company in Texas, and picked Viva La Brand because of its track record of successfully launching businesses and brands. This is a passion project and it was important to me to work with a business executive who treats our business as if it were her own,” said Rebecca Braun, founder & president of Braun Ink.

Viva La Brand works with starts-ups as well as established brands to identify the optimal approach to differentiating them and letting their uniqueness shine. Most projects start with customer research. Only after hearing directly from the end user can businesses sharpen their messaging so that prospective customers feel that “they’re talking to me.”

Companies of all sizes chose Viva La Brand to provide expert brand and marketing resources for important strategic projects. Viva La Brand’s clients have found that they save money, complete strategic initiatives faster, and avoid making errors when they work with the firm.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful organizations including Braun Ink, The Arthritis Foundation, National Safety Apparel, Nottingham Spirk and independent day schools around the country. For more information, please visit

Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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