Be Well Solutions Retains Brand Strategy Firm Viva La Brand

CLEVELAND, OH – July 13, 2020 – Viva La Brand, the brand & marketing strategy and ad agency search firm was selected to help Be Well Solutions provide their current and prospective clients with turnkey wellness programs.
“We’re honored to work with Be Well Solutions – a company devoted to one purpose – helping employers build a resilient workforce. Our first project has been to help develop and share a Toolkit with programs to help employees maintain a healthy work environment during the pandemic. It’s so rewarding to work with people devoted to helping others live healthier lives,” explained Laura Sheridan, Viva La Brand president.
“Having an external brand strategist scrutinize our marketing and communication materials has helped us see them through the lens of our “clients” – employers, HR professionals, insurance brokers, and employees.  We offer customized, turnkey programs and need to do a better job of sharing the valuable content with our clients,” said William Frankel, Senior Vice President, Principal, Be Well Solutions.
About Be Well Solutions

Be Well Solutions offers corporations wellness programs and activities that encourage healthy habits to create a resilient workforce. Offerings such as biometric screening programs, worksite flu shots and wellness campaigns provide ongoing opportunities to encourage disease prevention, early detection, and overall healthy aging. For more information, please visit


About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful businesses and organizations including Be Well Solutions, the Cleveland Institute of Art, Mars Electric, National Safety Apparel, Nottingham Spirk, and more than two dozen private day schools in North America. For more information, please visit

Laura Sheridan
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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